Brand Tone

professional, reassuring, and technical

Brand Values

• •Preservation of Value
• •Precision and Quality
• •Discretion and Invisibility
• •Empowerment of the Owner

Best Practices

• •Focus on "Peace of Mind": Always link the product's features back to the core emotional benefit for the customer—the ability to wear an expensive item without anxiety. Use phrases like "wear with confidence," "worry-free," and "safeguard your treasure."
• •Highlight the Technology: Use technical terms like "3D scanning," "self-healing," "nano top coat," and "TPU film" to reinforce the brand's professionalism and the product's superior quality. This builds trust and justifies the premium nature of the product.
• •Emphasize Value Preservation: Frame the purchase not as an expense, but as an investment in maintaining the watch's long-term value. This appeals to the practical, investment-minded collector.
• •Maintain a Reassuring and Expert Tone: The voice should be that of a knowledgeable expert. Avoid overly casual language or humor. The tone should be calm, confident, and authoritative, like a trusted advisor.
• •Use High-Quality Visuals with Supportive Text: Ensure that all copy is paired with professional images and videos that demonstrate the film's clarity and precision fit. The copy should enhance what the visuals show, pointing out the "invisible" nature of the protection and the pristine finish of the protected watch.

Social Perception

Generally positive for effectiveness and near-invisibility, seen as a practical solution for preserving watch condition and value. Some watch enthusiasts debate protection versus 'patina'. Application difficulty is a common discussion point, but the brand is perceived as the leading provider in its niche for those prioritizing protection.

Copy Examples

• •Wear It Without Worry. Your Rolex wasn't made to sit in a safe. It was made for adventure. Our precision-cut, self-healing protection film ensures that every memory you make with your watch is a good one, leaving its value and beauty intact.
• •The Investment That Protects Your Investment. Scratches can diminish the resale value of your luxury timepiece. STYX film acts as an invisible shield against daily wear and tear, safeguarding the future worth of your Audemars Piguet. Protect your asset.
• •So Invisible, You'll Forget It's There. Until You Need It. Crafted with 3D scanning technology for a perfect fit and made from optically clear TPU, our protection film is virtually undetectable. Enjoy the pristine look of your Patek Philippe, with the quiet confidence that it’s fully protected.
• •The Ultimate Expression of Care for Your Timepiece. Just as you service the movement, protect the finish. Our nano-coated film offers robust defense against scratches and scuffs, ensuring your watch remains as flawless as the day you got it.
• •From Desk Diving to Deep Sea. Protection You Can Trust. Life happens. From an accidental scrape against a desk to an underwater excursion, STYX provides durable, water-resistant protection that lets you use your tool watch exactly as it was intended.