Brand Tone

Professional, expert, technical, precise, and reflecting passion for engineering and craft.

Brand Values

• •Precision and Quality
• •Expertise and Innovation
• •Passion for Milling
• •Durability and Re-use

Best Practices

• •Maintain an Expert Tone: Always write from a position of authority and expertise. Use precise, technical language where appropriate, but ensure clarity. Your audience are professionals who appreciate detail.
• •Highlight Precision and Quality: Every piece of copy, from a product description to a social media caption, should reinforce the core values of precision and high-quality engineering.
• •Use "Milling with Passion" as a Guiding Principle: Let this tagline inform the underlying emotion of your copy. While the tone is professional, the passion for the craft should be a consistent thread that connects with your audience's own dedication.
• •Focus on Solutions and Benefits: Instead of just listing features, explain how they benefit the user, for example, how a specific cutter allows for "time-consuming rework" to be avoided.
• •Be Direct and Informative: Your customers are looking for specific information to make informed decisions. Provide clear, concise, and detailed information about your products and services without unnecessary fluff.

Social Perception

Highly specialized, professional, and reliable supplier within the model making and industrial milling sectors. Perceived as experts in their field, providing high-performance, specialized equipment, with a reputation built on direct relationships and industry word-of-mouth.

Copy Examples

• •Precision engineered for the modern innovator. The new FS 20 BT delivers unparalleled surface quality and efficient production, turning your complex visions into tangible reality. Mill with passion. Mill with Styrotec.
• •Unleash the full potential of your materials. Our Styrospeed HS cutters are designed for high-feed rates and superior finishes on foams and polystyrene. Achieve intricate details with minimal pressure. The expert's choice for a reason.
• •Quality that endures. Our expertly refurbished used machines offer the precision of Styrotec at an exceptional value. Each piece is rigorously tested to ensure it meets our high standards, because performance should be built to last.
• •From a simple block of foam to a masterpiece of engineering. This is the power of precision milling. Our machines are the silent partners to creators and innovators. #Styrotec #MillingWithPassion #CNC
• •At Styrotec, 'Milling with Passion' is more than a tagline—it's our promise. A promise of unwavering quality, deep-seated expertise, and a partnership dedicated to advancing your craft through superior technology.