Brand Tone

Informative & Helpful, Practical & Solution-Oriented, Capability-Driven, Approachable but Professional

Brand Values

• •Versatility/Adaptability
• •Customization
• •Customer Enablement/Creativity
• •Resourcefulness/Problem-Solving
• •Accessibility (in terms of product availability)

Best Practices

• •Focus on Solutions & Applications: Always highlight how the products can be used and what problems they solve for the customer. Use real-world examples and showcase versatility.
• •Be Clear and Direct: Avoid overly technical jargon unless speaking to a specialized audience. Use straightforward language that clearly explains product benefits and features.
• •Maintain an Enabling and Supportive Voice: Encourage creativity and project-building. Phrases like "Let's build," "What will you create?" or "We can help you find the right solution" foster this tone.
• •Emphasize Customization and Support: Regularly remind customers of the ability to get custom shapes and the availability of support for their queries. This reinforces the value of customer service.
• •Be Practical and Factual: Provide useful information about product characteristics (e.g., lightweight, easy to cut, durable), shipping, and how to order. While inspiring creativity, keep the core messaging grounded in the product's practical benefits.

Social Perception

Customers generally see StyroShapes' foam products as useful and functional for crafts, floral arrangements, and DIY projects. There's an understanding of its lightweight and customizable nature. Some users note the messiness (flaking) of the material. "StyroShapes" as a specific brand name seems less prominent than the generic term "styrofoam shapes." The association with "Universal Foam Products" is clearer on their direct online platforms.

Copy Examples

• •Headline: Your Vision, Our Foam. Endless Shapes, Infinite Possibilities. Body: From intricate craft projects to robust industrial solutions, StyroShapes delivers high-quality EPS foam tailored to your needs. Explore our vast range of sheets, blocks, and custom-cut designs. Let's build something amazing together.
• •Headline: Craft, Protect, Innovate: StyroShapes is Your Foundation. Body: Looking for the perfect base for your next creation? Or reliable packaging for your valuable goods? StyroShapes offers lightweight, durable, and versatile foam products. Easy to cut, shape, and adapt. What will you create today?
• •Headline: Big Ideas Need the Right Material. We Ship It Nationwide. Body: Don't let material sourcing limit your creativity or project scale. StyroShapes, powered by Universal Foam Products, provides custom foam solutions with dedicated support and shipping to your door from over 100 locations. Get your project started with StyroShapes.
• •Headline: Problem Solved, with Foam. Body: Need lightweight fill? Custom insulation? Unique props or eye-catching displays? StyroShapes offers practical EPS foam solutions for homeowners, hobbyists, and businesses alike. Tell us about your challenge – we’ve got the foam to match.
• •Headline: Unleash Your Creativity with StyroShapes. Body: Dive into a world of making! Our easy-to-use foam balls, cones, sheets, and custom shapes are perfect for holiday decor, school projects, theatrical sets, and so much more. See what our customers are building in our Projects gallery and get inspired!