Brand Tone

Aspirational, Stylish, Warm, Accessible, Professional

Brand Values

• •Style & Aesthetics
• •Quality
• •Comfort & Functionality
• •Client-Centricity (for Design Services)
• •Affordability (for E-commerce)
• •Passion & Creativity

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (aspirational, stylish, warm, accessible, professional) and key vocabulary. Share this with anyone creating content.
• •Focus on "Sanctuary" and "Transformation": Consistently use language that evokes the feeling of creating a personal, stylish, and comfortable haven. Emphasize how products/services can transform a space.
• •Balance Aspiration with Accessibility: While showcasing elegant designs, ensure the language remains welcoming and not alienating. Highlight affordability where appropriate for the e-commerce products.
• •Tell a Story: Use copywriting to paint a picture of what life could be like with Styly Home products or design services. Focus on the benefits and emotions, not just features.
• •Maintain Visual-Copy Cohesion: Ensure the tone of the copy perfectly complements the high-quality, stylish imagery used on the website and social media. The words should enhance the visual story.

Social Perception

Positive for Design Services, Developing for E-commerce, Trusted Expert (Founder)

Copy Examples

• •Your Home, Beautifully Imagined. Discover curated decor and expert design to create the sanctuary you deserve. Shop Styly Home.
• •Sink into Sophistication. Our [Sofa Name] blends timeless elegance with unparalleled comfort, crafting the perfect centerpiece for a life beautifully lived. Explore the collection.
• •Bringing warmth and style to every corner. ✨ At Styly Home, we believe your space should tell your story. What story does your home tell? #StylyHome #HomeDecor #InteriorDesign #ChicLiving #ComfortAndStyle
• •New Arrivals: Elevate Your Everyday with Styly Home
• •Helping you create a home that's uniquely yours. Curated decor & full-service interior design. Styly Home – Where comfort meets elegance. Atlanta based, nationwide projects. ✨