Brand Tone

Aspirational & Glamorous, Friendly & Approachable, Empowering & Confident, Helpful & Informative, Community-Oriented

Brand Values

• •Accessibility to Luxury
• •Customer Satisfaction
• •Quality
• •Celebration & Joy
• •Sustainability (Implied)
• •Convenience

Best Practices

• •Always Emphasize the "Why": Focus on the feeling and experience the dress provides (confidence, glamour, celebration) rather than just the product itself. Connect with the customer's aspirations.
• •Use Positive and Uplifting Language: Employ words that evoke excitement, beauty, and special occasions. Examples: "stunning," "breathtaking," "unforgettable," "radiant," "celebrate," "shine."
• •Maintain a Friendly and Accessible Voice: Even when talking about luxury, keep the tone welcoming. Respond to comments and messages with warmth and a genuine desire to help. Use emojis where appropriate to add personality, especially on social media.
• •Showcase, Don't Just Tell: Utilize customer photos and testimonials extensively. Let the experiences of happy clients speak to the brand's value and reliability. User-generated content is gold.
• •Be Clear and Helpful: Ensure all practical information (how to hire, sizing, returns) is easy to find and understand. Combine aspirational copy with clear, concise instructions to build trust and ensure a smooth customer journey.

Social Perception

Trusted & Reliable, Fashion-Forward & Stylish, Value for Money, Positive Experience Provider, Responsive & Good Customer Service

Copy Examples

• •That feeling when the dress is as memorable as the night! ✨ Gorgeous @[customer_handle] celebrating in our [Designer Name] gown. Ready to find your showstopper? Tap the link in bio to explore new arrivals! #StylusDressHire #WeddingGuestDress #DesignerHireMelbourne #MakingMemories
• •Your dream dress is waiting (without the designer price tag!). 🥂 From elegant weddings to glamorous galas, Stylus Dress Hire brings you the latest designer styles for any special occasion. Effortless hire, unforgettable style. Book your look today! [Link to website] #DressHireAustralia #FormalWear #LookAmazingForLess
• •Unlock Your Dream Wardrobe. Rent Designer Dresses & Make Every Moment Shine.
• •Hey Gorgeous, just landed! Be the first to turn heads in our latest collection of breathtaking designer dresses. Perfect for your next big event – because you deserve to feel fabulous. Explore what's new at Stylus! [Link to New Arrivals]
• •Image: Two different stunning dresses. Text: Which one for your next glam night out? ✨ [Poll: This Sparkler / That Stunner] Find both via the link in bio! #StylusStyle #EventReady #DesignerRental