Brand Tone

Reassuring & Supportive, Professional & Expert, Aspirational & Inspiring, Friendly & Approachable

Brand Values

• •Empowerment: Enabling homeowners to create beautiful, cohesive spaces with confidence.
• •Accessibility: Making professional interior design guidance affordable and easy to obtain.
• •Simplicity & Ease: Taking the guesswork and stress out of the renovation process.
• •Quality & Cohesion: Providing expertly curated, high-quality finishes that work seamlessly together.
• •Customer-Centricity: Focusing on solving customer pain points and providing support.
• •Confidence: Instilling confidence in renovators to make decisions and achieve their desired outcomes.

Best Practices

• •Focus on Solutions & Benefits, Not Just Features: Instead of just saying 'curated samples,' explain why that matters: 'so you can see and feel every finish before committing, avoiding costly mistakes.'
• •Use Reassuring and Empowering Language: Words like 'confidence,' 'effortless,' 'foolproof,' 'empower,' and 'peace of mind' reinforce the brand's promise.
• •Be Consistent Across All Channels: Whether it's a website FAQ, an Instagram caption, or an email newsletter, the core tone (empathetic, supportive, expert, inspiring) should shine through, adapted slightly for the specific medium and message.
• •Highlight customer success stories and testimonials to build trust and demonstrate the value of Styl Sets.
• •Use visuals that inspire and showcase beautiful, achievable outcomes, reinforcing the aspirational aspect of the brand.

Social Perception

Styl Studio is perceived as a lifesaver, especially for those new to renovating or overwhelmed by choices. They are seen as innovative, trustworthy, reliable, value for money, and supportive.

Copy Examples

• •Feeling overwhelmed by renovation choices? Let us do the hard work for you!
• •Pre-selected by design experts, our Styl Sets ensure a cohesive and stylish look.
• •Transform your home into a magazine-worthy space with our easy-to-use kits!
• •Join our community of happy renovators and share your design journey.
• •Simplify your renovation with our four-step process: select, play, replicate, and love! Let's make this simple!