Tono de Marca

Innovative, solution-oriented, friendly, approachable, helpful, informative, modern, trendy, trustworthy, and authentic.

Valores de Marca

• •Innovation
• •Problem-Solving
• •Effectiveness & Efficiency
• •Sustainability
• •Vegan & Cruelty-Free
• •Authenticity
• •Making Beauty Effortless/Accessible

Mejores Prácticas

• •Focus on the "Why": Always connect product features back to the core mission of solving a beauty problem or making a routine easier and more effective. Emphasize the benefit for the user.
• •Keep it Relatable and Empathetic: Acknowledge common beauty frustrations (e.g., "We get it, cleaning brushes is a drag!"). Use language that resonates with the target audience's everyday experiences.
• •Inject Enthusiasm (Authentically): Convey genuine excitement about the innovation and the solutions offered. Use emojis and energetic language where appropriate for the platform, but avoid hype that feels inauthentic.
• •Highlight Innovation Simply: Explain the "genius" behind the products in an easy-to-understand way. Avoid overly technical jargon unless clearly defined. The message should be about the smart solution, not confusing science.
• •Be Consistent Across Platforms, Adapt to Nuance: While the core tone remains, slightly adapt the expression for different channels. TikTok can be more playful and fast-paced, while an email newsletter or website blog might be slightly more detailed and informative, but still friendly and solution-focused. Ensure values like sustainability and vegan-friendly are consistently woven in where relevant.

Percepción Social

Innovative and clever, helpful and time-saving, good quality, modern and in-tune, trustworthy (founder story), growing awareness of eco-values, and value for money.

Ejemplos de Copy

• •Tired of the brush-cleaning marathon? 😫⚡️ Meet the STYLPRO Original: sparkling clean AND dry brushes in under 30 seconds! ✨ Less chore, more glam. #STYLPRO #BrushCleaningHacks #BeautySimplified
• •Unlock your best skin yet! 💡 Our new STYLPRO [Product Name] LED mask brings cutting-edge light therapy to your couch. Target [benefit 1] & [benefit 2] effortlessly. Because smart skincare is self-care. 😉 #STYLPROGlowUp #LEDTherapy #InnovativeBeauty
• •Keep your cool, beauty! 😎 The STYLPRO Beauty Fridge extends the life of your fave serums & creams AND makes your #shelfie look chic. Chilled skincare = happy skin. What’s in your fridge? 👇 #BeautyFridge #SkincareStorage #STYLPROCool
• •Ditch the waste, not the glow! 🌿 Our STYLPRO Reusable Bamboo Pads are ultra-soft on your skin & kind to the planet. Cleanse, reuse, repeat. Making sustainable beauty simple, one pad at a time. 💚 #SustainableBeauty #EcoFriendly #STYLPROConscious
• •Beauty struggles? We've got an invention for that! 💡 From smudged liner to week-old brushes, STYLPRO is here to make your routine easier, faster, and way more fun. What beauty woe should we tackle next? Tell us below! 👇 #STYLPROSolutions #BeautyInnovation #ProblemSolved