Brand Tone

friendly, approachable, enthusiastic, trendy, relatable, youthful, energetic, personal, like a personal shopper or fashion-savvy friend

Brand Values

• •Small Business & Community Focus
• •Family-Owned
• •Accessible and Practical Fashion
• •American-Inspired Style

Best Practices

• •Maintain a Personal and Enthusiastic Voice: Always use a friendly, upbeat tone. Incorporate casual language, emojis (where appropriate), and speak directly to the customer like a friend (e.g., "you'll love this," "your new favorite").
• •Highlight the "Why": Consistently weave the core values into the copy. Remind customers they are supporting a "small business" and a "mother-daughter duo." This builds a stronger connection than just selling a product.
• •Balance "Trendy" with "Practical": Use copy to show how trendy pieces are wearable in real life. Offer styling tips and focus on versatility to appeal to customers looking for both style and practicality.
• •Use Action-Oriented Language: Encourage engagement and sales with clear, energetic calls to action. Phrases like "Tap to shop," "Grab yours now," "Show us your style," and "Shop the look" are effective.
• •Stay Visually and Tonally Consistent: Ensure the voice used in emails, on the website, and across all social media platforms is the same. The fun, emoji-filled tone on TikTok should feel related to the enthusiastic descriptions on the product pages.

Social Perception

charming, trustworthy local boutique, warm, family-oriented, authentic, approachable, genuinely passionate about products and customers

Copy Examples

• •Your weekend outfit just called! 📞🌸 Say hello to the 'Sunshine Romper' - the perfect piece to take you from brunch with the girls to a casual date night. Effortlessly cute, endlessly stylish. Tap to shop this must-have now! #stylexcaroline #newarrivals #shopsmall #dfwfashion
• •Elevate Your Everyday. ✨ From comfy graphic tees to statement dresses, find your new favorite look. Free shipping on orders over $100!
• •Don't know what to wear? Let's style our 'Cutesy Mama Tee'! Look 1: Casual & Cool for running errands. Look 2: Chic & Edgy for a night out. Look 3: Polished & Professional for the win. One tee, so many vibes! Shop the look at stylexcaroline.co! #fashionhacks #styletips #motherdaughterduo #kellertx
• •Hey Babe! Your Closet Is Missing This... Ready for a style refresh? We just dropped our new collection of cozy knits and go-to accessories that are perfect for the season. P.S. - Thanks for supporting our mother-daughter dream! 🫶🏼
• •Meet the dress you'll be reaching for all season long! Our Rustic Ruffle Denim Mini Dress combines sass and sweetness with its playful ruffles and classic denim look. The fit is incredibly flattering and perfect for showing off your favorite boots. Dress it down with sneakers or go full-on cowgirl-chic. Either way, get ready for the compliments!