Brand Tone

Approachable, passionate, and trustworthy, conveying the feel of a personal shopper or knowledgeable friend guiding customers into luxury without intimidation.

Brand Values

• •Accessibility
• •Authenticity
• •Inclusivity
• •Storytelling
• •Passion

Best Practices

• •Lead with Passion: Always let a genuine love for fashion shine through in your copy. Use enthusiastic and evocative language to describe the products and their appeal.
• •Emphasize the Story: Frame each piece not just as a product, but as an item with a past. Use phrases like "ready for its next chapter," "a story to tell," or "a piece of history" to add depth and emotional value.
• •Maintain an Approachable Voice: Write as if you are a knowledgeable friend offering advice. Use a conversational and welcoming tone to make the world of luxury feel inclusive and accessible.
• •Build Trust Through Transparency: Consistently mention the authenticity guarantee and the meticulous inspection process. This reinforces the brand's commitment to quality and helps to overcome a key hesitation for buyers in the pre-owned market.
• •Personify the Experience: Use relationship-oriented language like "luxury matchmaker," "meet your match," and "fall head over heels" to create a unique and memorable brand personality that goes beyond a simple transaction.

Social Perception

Positive and trustworthy, fostered by direct social media engagement, personal connection through the founder, and consistent messaging on authenticity and passion. This cultivates a sense of community and builds a reputable image in the pre-owned luxury market.

Copy Examples

• •She's not just a bag, she's a story. This vintage Chanel beauty, with her softened lambskin and 24k gold-plated hardware, is waiting for her next adventure. It's more than luxury; it's a legacy. Ready to make her part of your story?
• •Your Luxury Matchmaker. At Styles via Sina, we connect you with authentic, pre-loved designer bags that have a story to tell. Experience luxury without the intimidation.
• •Ready for a little retail romance? For a limited time, enjoy complimentary shipping on all orders. Find the designer piece you've been dreaming of and let its story become yours.
• •My mission was simple: make luxury accessible. I wanted to create a space where anyone could find their perfect designer bag, a piece with history and character. Every bag in our collection is authenticated and hand-picked, ready for its next chapter with you.
• •We're going offline! Come meet these beauties in person at the next Second Sundays Market. Feel the history, see the craftsmanship, and maybe even take home your dream bag. We can't wait to see you!