Brand Tone

Friendly and Approachable, Aspirational yet Attainable, Curated and Discerning, Helpful and Service-Oriented, Enthusiastic and Positive

Brand Values

• •Quality and Uniqueness
• •Customer Experience
• •Style and Aesthetics
• •Community Connection
• •Joy and Celebration

Best Practices

• •Develop a Brand Voice Chart: Create a simple chart outlining key tone characteristics (e.g., Friendly, Upscale, Witty, Inspiring), with "do's" and "don'ts" for each. For Style Shack, "Do: Use enthusiastic and positive adjectives. Don't: Use overly casual slang or overly formal language."
• •Focus on "You" (The Customer): Frame copy around the customer's experience, desires, and how Style Shack can help them (e.g., "help *you* feel FUN and FABULOUS," "finding *your* new happy-making treasure").
• •Highlight Curation and Uniqueness: Consistently use words like "curated," "handpicked," "unique," "exclusive," "treasure" to reinforce this core value.
• •Maintain Positivity and Enthusiasm: Infuse copy with genuine excitement for the products and the joy they can bring. Use uplifting language and, where appropriate (like social media), emojis that match the brand's stylish feel.
• •Tell a Story (Even a Small One): Briefly allude to the origin of items, the feeling they evoke, or the occasion they suit. This adds depth and connects with the "attainable luxury" and "hidden treasures" aspects of the brand. Example: "Our beautiful throws, perfect for cozy evenings and thoughtful gifting."

Social Perception

Trusted Source for Gifts, High-Quality and Unique Merchandise, Excellent Customer Service, Charming and Inviting Atmosphere, A Local Favorite/Gem

Copy Examples

• •Instagram Post (New Home Decor Arrival): Hello, gorgeous! ✨ Our latest collection of handcrafted ceramic vases has just landed, ready to bring a touch of artisan charm to your favorite spaces. Each unique piece tells a story – which one will tell yours? Pop in and find your new happy-making treasure! #StyleShackHome #NewCollection #ArtisanDecor #HighlandPark
• •Facebook Post (Promoting Gift Service): Searching for that *perfect* something for someone special? Let us play Cupid! At Style Shack, we adore helping you find unique gifts that truly shine. Plus, our signature gift wrapping is always complimentary, making your thoughtful gesture even more delightful. Come discover the joy of giving! #StyleShackGifts #PersonalShopping #GiftIdeas #ShopLocalHP
• •Email Subject Line (Seasonal Promotion): Refresh Your Style: Handpicked Treasures for a Sunnier Season at Style Shack! *Email Body Snippet:* Hello [Customer Name], as the days grow brighter, so should your surroundings! Explore our newly curated spring collection – from breezy scarves to statement home accents, each piece chosen to add a little extra fabulous to your everyday. Discover your next obsession at Style Shack.
• •Website Banner (Highlighting Exclusivity): Discover the Extraordinary. Style Shack brings you exclusive finds and curated collections you won't see anywhere else. Elevate your style, effortlessly.
• •Pinterest Pin Description (Jewelry): Adorn yourself with elegance. Our latest drop of unique, artisan jewelry is perfect for adding that subtle sparkle or making a bold statement. Pin your favorites and find your next signature piece at Style Shack. #StyleShackJewelry #UniqueAccessories #MustHavePieces #StyleInspo