Brand Tone

Confident, Empowering, Approachable, Quality-Focused, Aspirational, and Customer-Centric

Brand Values

• •Quality
• •Customer Satisfaction
• •Beauty and Confidence
• •Style and Individuality
• •Passion
• •Community
• •Inclusivity

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Confident, Empowering, Approachable, Quality-Focused, Aspirational, Customer-Centric) with examples of do's and don'ts. This ensures anyone writing for the brand uses a consistent voice.
• •Focus on Confident Beauty: Consistently weave in messaging that connects high-quality hair with feelings of confidence, empowerment, and individual beauty. Use empowering language and affirmations.
• •Highlight Quality and Expertise: Always subtly emphasize the premium nature of the hair (e.g., 100% virgin hair, meticulously crafted, long-lasting quality) to reinforce the brand's commitment to excellence without being overly technical.
• •Maintain an Engaging and Approachable Persona on Social Media: Use a friendly, conversational, and inclusive tone when interacting with the community. Ask questions, encourage user-generated content, and respond warmly to comments and DMs.
• •Visual and Textual Cohesion: Ensure that the copywriting complements the visual style. If the visuals are aspirational and trendy, the copy should echo this with sophisticated yet exciting language. For informative posts about hair care, the copy should be clear, helpful, and professional.

Social Perception

Positive customer feedback, Reputable for quality, Stylish and trendy, Empowering, Community builder

Copy Examples

• •Headline: Unlock Your Inner Confidence. ✨ Body: Step into a world of flawless hair with Styles By Tumi. Our premium 100% virgin hair wigs and weaves are crafted to perfection, so you can shine every day. Discover your signature style today! #StylesByTumi #PremiumHair #BeConfident
• •Headline: Your Dream Hair Awaits! 💖 Body: Friendly service, fabulous hair! At Styles By Tumi, we're passionate about helping you find the perfect look. From luscious weaves to ready-to-slay wigs, quality is our promise. Got questions? We're here to help! #HairGoals #SAHair #QualityWigs
• •Headline: Elevate Your Style Game. 👑 Body: Why settle for ordinary? Styles By Tumi offers luxurious, trendy hair solutions that make a statement. Experience the difference quality makes and turn heads wherever you go. Shop our latest collection! #LuxuryHair #TrendyStyles #FeelBeautiful
• •Headline: Join the #TumiTribe! 🌟 Body: We're more than just a hair brand; we're a community celebrating beauty and confidence! Share your Styles By Tumi look with us. Our customers are our biggest inspiration. #CustomerLove #HairCommunity #StylesByTumiBeauty
• •Headline: Invest in Your Crown. 💁‍♀️ Body: Quality you can trust, styles you'll love. Styles By Tumi is dedicated to providing you with the finest hair products that last. Feel empowered, feel beautiful, feel you. #InvestInYourself #TopQualityHair #Empowerment