Brand Tone

Nurturing, Authentic, and Uplifting

Brand Values

• •Natural & Organic
• •Quality & Handcrafted
• •Self-Care & Well-being
• •Customer Focus & Appreciation
• •Ethical Practices
• •Community & Support

Best Practices

• •Embrace “You” Language Focused on Benefits: Always speak directly to the customer (“your skin,” “your bath time”) and highlight how the products will make *them* feel or the positive outcome *they* will experience (e.g., “instant serotonin boost,” “silky glowing moisturized skin,” “feel like a total queen”).
• •Highlight Natural, Organic, and Ethical Values Consistently: Weave in keywords like “natural,” “organic,” “vegan,” “cruelty-free,” “handcrafted,” and “small batch” into product descriptions, social media posts, and website copy to reinforce these core values.
• •Maintain a Warm, Positive, and Slightly Playful Tone: Use uplifting and inviting language (e.g., “Hello, Happy Days!,” “beautiful, bubbly and exotic,” “fabulous fusion”). Don't be afraid to use emojis where appropriate (especially on social media) to add personality. ✨🛁🌿
• •Share the “Why” and Personal Touch: Continue sharing the passion behind the products and the brand story. The owner's direct involvement and personal anecdotes resonate well. This builds authenticity and connection.
• •Encourage a Self-Care Narrative: Frame products not just as items, but as tools for self-love, pampering, and creating enjoyable personal rituals. Use phrases like “treat yourself,” “pamper yourself,” “self-care routine,” “indulge.”

Social Perception

Trusted, High Quality, Personal, Caring, Artisanal, Unique, Positive, and Uplifting

Copy Examples

• •Headline: Treat Your Skin to Nature's Embrace. Body: Tired of harsh chemicals? Our handcrafted soaps are lovingly made with organic ingredients to soothe, nourish, and give your skin the natural glow it deserves. Feel the difference with Styles by Lailani. #SelfLoveSunday
• •Headline: Your Daily Dose of Serotonin, Bottled. Body: Make every bath or shower a beautiful, bubbly, and exotic escape! Our mission is to bring a little joy and an instant serotonin boost to your day with our all-natural body care. Discover your new favorite ritual.
• •Headline: Small Batch, Big Love. Body: From our hands to yours! Each Styles by Lailani creation is made in small batches right here in Chicago, packed with organic goodness and a whole lot of care. Support a Black-owned family business and feel the love in every lather.
• •Headline: Unlock Your Glow, Naturally. Body: Ready for skin that feels as good as it looks? Our Turmeric Love Lip Scrub (or any specific product) is packed with nature's best to gently exfoliate and reveal your radiant beauty. Because you deserve to shine!
• •Headline: More Than Just Soap – It's a Moment for You. Body: Life gets busy. We get it. That's why we pour our passion into creating bath and body treats that turn your routine into a cherished self-care moment. Unwrap a little happiness today.