Brand Tone

Aspirational yet accessible, professional yet personal, and curated yet authentic, reflecting sophisticated knowledge in fashion and design, balanced with a friendly, engaging, passionate, and enthusiastic approach.

Brand Values

• •Curation and Quality
• •Support for Niche and Local Designers
• •Authenticity and Storytelling
• •Innovation in E-commerce
• •Inspiration and Empowerment

Best Practices

• •Lead with the Story: Always frame products around the creator's story, the item's inspiration, or its unique craftsmanship. The narrative is as important as the product itself.
• •Use Elevated and Evocative Language: Employ sophisticated but clear vocabulary. Words like "curated," "handcrafted," "atelier," "conscious," and "timeless" reinforce the brand's premium positioning.
• •Maintain a Personal Voice: Write as if a knowledgeable and stylish friend is giving a recommendation. Use "we" to refer to the styleproofed team to foster a sense of community and shared discovery.
• •Emphasize Exclusivity and Discovery: Highlight the unique nature of the products and the opportunity for customers to discover something new and special. Phrases like "discover," "exclusive," "limited edition," and "meet the designer" are key.
• •Always Include a Call to Interact: Since the brand is built on social commerce, every piece of copy should encourage engagement. Use clear calls to action like "Join us live," "Shop the edit," "Ask your questions in the chat," and "Discover the story."

Social Perception

Perceived as a chic, trustworthy boutique platform for unique, high-quality fashion and lifestyle items, akin to a trusted recommendation from a stylish friend, appealing to those who value craftsmanship and curated experiences.

Copy Examples

• •Meet the future of sustainable knitwear. We're going live from our Berlin studio with [Designer's Name] to explore the passion and precision behind every piece. Discover the story, feel the quality, and be the first to shop the collection. Join us Thursday at 7 PM CET. #styleproofed #LiveShopping #SustainableFashion
• •Curated for you: The accessory edit that defines modern elegance.
• •LIVE TONIGHT: The Art of the Perfect Summer Dress. Tune in for an exclusive look at handcrafted designs from three emerging local talents. Interactive, inspiring, and instantly shoppable. Only on styleproofed TV.
• •Tired of the same old sparkle? Discover handcrafted jewelry with a soul. At styleproofed TV, we connect you directly with the artisans creating tomorrow's heirlooms. Watch our latest feature and shop unique pieces you won't find anywhere else.
• •This isn't just a handbag; it's a statement of purpose. Crafted from ethically sourced Italian leather by a family-run atelier in Florence, its minimalist design is a testament to timeless style. We spoke with the founder on our show, who shared that the signature clasp was inspired by a vintage piece from her grandmother's collection.