Brand Tone

Friendly and Welcoming, Stylish and Sophisticated, Passionate and Enthusiastic, Conscious and Purposeful

Brand Values

• •Sustainability
• •Quality
• •Customer Service
• •Supporting Local
• •Timeless Style
• •Affordability of Designer Fashion
• •Community

Best Practices

• •Embrace Warmth and Friendliness: Use inviting language, address customers directly (e.g., "you," "your"), and don't be afraid of a well-placed emoji in social media captions to convey approachability.
• •Highlight Sustainability and Quality: Consistently weave in messages about the benefits of preloved fashion, the quality of your curated items, and your commitment to sustainable practices. Use phrases like "conscious choice," "timeless investment," "second life."
• •Showcase Expertise with Passion: Share styling tips, highlight the stories behind the labels you carry (especially local ones), and convey your enthusiasm for the pieces in your collection. Let your love for fashion shine through.
• •Maintain a Sophisticated yet Accessible Voice: While showcasing designer labels, ensure the language remains understandable and not overly exclusive. The goal is to make everyone feel welcome to discover their style.
• •Be Authentic and Community-Focused: Share customer testimonials (with permission), talk about your local roots in Petone, and highlight your support for New Zealand and Australian designers. This builds trust and resonates with conscious consumers.

Social Perception

Trusted and Respected, A "Treasure Trove", Friendly and Helpful, Fashionable and Stylish, Ethical and Conscious Choice

Copy Examples

• •Headline: Discover Your Next Timeless Treasure. ✨ Preloved Designer Pieces & New Sustainable Styles Await at Style on Jackson. Body: We believe fashion should be beautiful, sustainable, and make you feel amazing. Explore our curated collection of New Zealand & Australian labels and join the movement against fast fashion. Your style journey starts here.
• •Headline: Quality You Can Feel, Style You'll Love. ❤️ Shop Smart, Shop Sustainable. Body: From coveted designer finds to ethically crafted new garments, Style on Jackson is your Petone haven for fashion with purpose. Our friendly team is here to help you discover pieces that speak to your unique style and values.
• •Headline: More Than a Boutique, It's a Community. Celebrating 20+ Years of Style on Jackson Street! Body: Thank you for making us Wellington's go-to for preloved and new designer wear! We're passionate about giving beautiful clothes a second life and supporting our incredible local designers. Come say hi!
• •Headline: New Arrivals Alert! 🔥 Fresh Finds from Your Favourite NZ & Aussie Designers. Body: Just landed at Style on Jackson: stunning new season pieces and unique preloved gems. Don't miss out – these beauties won't last long! Shop online or visit us in Petone for a personal styling experience.
• •Headline: Rebel Against Fast Fashion. Embrace Timeless Style with Style on Jackson. Body: Looking for unique, high-quality clothing that doesn't cost the earth? Our consignment model and carefully selected new pieces mean you can build a wardrobe you love, consciously. Shop sustainable style today.