Brand Tone

friendly, approachable, stylish, and conscious

Brand Values

• •Sustainability
• •Quality
• •Affordability
• •Customer Service
• •Style

Best Practices

• •Emphasize Sustainability: Consistently weave in the message of sustainable fashion, conscious consumption, and the benefits of preloved clothing.
• •Highlight Quality and Curation: Use descriptive language that speaks to the high quality and careful selection of designer pieces.
• •Maintain a Friendly and Approachable Voice: Write as if you're having a helpful conversation with a fashion-savvy friend. Avoid overly formal or technical jargon.
• •Showcase Value: Clearly communicate the benefit of accessing designer labels at more affordable prices.
• •Be Authentic and Passionate: Let the genuine love for style, fashion, and sustainability shine through in your wording.

Social Perception

Style on Jackson is highly regarded by its customers and the local community. It's perceived as a reputable and trusted source for high-quality, sustainable, and affordable designer fashion. Customers view it as a "fabulous shop" with a "great selection" and a place where they've "never left empty handed." The commitment to sustainability resonates positively with conscious consumers.

Copy Examples

• •Discover your next style treasure at Style on Jackson. Sustainable designer fashion that doesn't cost the Earth. #PrelovedPerfection #SustainableStyle
• •Rebel against fast fashion with us! Find unique, high-quality designer pieces and give them a second life. Visit us in Petone or shop online. #StyleOnJackson #ConsciousChic
• •Looking for that perfect [Brand Name] piece? Our curated collection of preloved designer wear is constantly updated. Your dream wardrobe awaits! #DesignerFinds #PetoneStyle
• •At Style on Jackson, we believe in style with substance. Shop smart, shop sustainable, and look fabulous doing it. Our friendly team is here to help! #QualityPreloved #WellingtonFashion
• •From timeless classics to unique statement pieces, Style on Jackson is your destination for affordable luxury. Selling with us is easy too! Learn more on our website. #CircularFashion #ShopLocalNZ