Brand Tone

aspirational, expert, and confidence-boosting

Brand Values

• •Quality & Longevity
• •Ethical Sourcing
• •Customer Transformation
• •Versatility & Inclusivity

Best Practices

• •Frame all messaging around the end benefit for the customer—feeling confident, beautiful, and empowered. The product is the tool; the feeling is the result.
• •Use words like "invest," "longevity," "quality," and "premium" to reinforce the high-end nature of the product. Avoid language that makes it sound like a cheap, temporary fix.
• •Ensure all photos and videos maintain the same high-quality, aspirational, and polished aesthetic. Consistency in lighting, editing, and model presentation is key.
• •Use the brand's expertise to create content that educates the audience on hair care, extension types, and styling. This builds trust and positions Stylemeup101 as an authority.
• •Continue leveraging user-generated content and client before-and-afters. Authentic results are the most powerful proof of the brand's value and build a strong sense of community.

Social Perception

The brand is perceived as a provider of high-quality, beautiful hair products that deliver dramatic and satisfying results, especially among its visible customer base. However, there is also a mixed perception due to the presence of some negative reviews online, suggesting potential inconsistencies in product experience or customer service. Overall, it is seen as a legitimate, quality-focused business with areas for operational improvement.

Copy Examples

• •The Ultimate Glow-Up isn't just a mood, it's a look. From wishing for volume to wearing it. We used two packs of our 20" Luxe Body Wave wefts to create this seamless, confidence-boosting transformation. This is more than hair, it's an investment in you. Tap the link in bio to discover your perfect match. #Stylemeup101 #HairTransformation #LuxuryExtensions #WeftExtensions #ConfidenceIsTheBestStyle
• •The secret to extensions that *actually* blend? Quality. Stop settling for anything less than the best. Our ethically-sourced, chemical-free hair is designed to move, look, and feel like your own—only better. Ready for an upgrade? #HairTok #TapeInExtensions #SeamlessBlend #Stylemeup101 #HairGoals
• •Tired of Fine Hair? Your Solution is Here. Don't just dream of thicker, longer hair—achieve it. Stylemeup101 offers premium human hair extensions trusted by stylists and loved by clients. With a 2-3 year lifespan, our extensions are the quality investment your hair deserves. Book a consultation or shop our collections today for worldwide shipping! Shop Now
• •Invest in Your Hair. It's the Crown You Never Take Off. Discover our collection of 100% ethically sourced human hair extensions. Lasting quality, undeniable confidence.
• •Subject: A Look You'll Love, A Quality That Lasts. Hi [Name], you deserve to feel incredible every single day. That's why we obsess over quality, from ethical sourcing to chemical-free processing. See what our customers are saying about their Stylemeup101 transformations and find the perfect set to unlock your most confident self.