Brand Tone

Curated, sophisticated, and expert

Brand Values

• •Design Excellence and Aesthetics
• •Quality and Craftsmanship
• •Personalized Service and Expertise
• •Customer Trust and Reliability

Best Practices

• •Lead with Expertise: Always frame content from a position of knowledge. Instead of just 'selling a vase,' explain its design origin, suggest ideal placements, or offer tips on what to pair it with. The 'Style Magazin' is a perfect platform for this.
• •Use Elevated Language: Employ sophisticated but clear vocabulary. Words like 'curated,' ' bespoke,' 'harmony,' 'aesthetics,' and 'elegance' reinforce the brand's high-end positioning.
• •Maintain a Consistent Visual Identity: Ensure all visuals—from product photography to social media posts—reflect the same clean, sophisticated, and well-lit aesthetic seen on the website. High-quality imagery is non-negotiable for a design brand.
• •Emphasize Service and Personalization: In all communications, remind the audience that Styled Home Interiors offers more than just products. Highlight the availability of consultations, styling services, and direct contact options to build a sense of partnership.
• •Balance Brand Story with Product Focus: While showcasing beautiful products is key, weave in the brand's philosophy—that a home should be a personal reflection of its owner. This connects with customers on an emotional level, turning a transaction into a creative collaboration.

Social Perception

The public perceives Styled Home Interiors as a high-end, reliable boutique for design-conscious consumers in the Swiss market. It is seen as credible due to its legal registration and clear contact information, catering to a niche, affluent audience through its German-language, Swiss-focused online presence. Customers view the brand as service-oriented, acting as a design partner rather than just a retailer.

Copy Examples

• •More than just decoration. Our curated collection of New Mags literature brings style and substance to any surface. Discover the stories that shape your home. #StyledHome #DesignBooks #InteriorStyling
• •Your home should tell your story. From a single room to a complete redesign, our interior design team works with sensitivity and aesthetic expertise to bring your vision to life. [Schedule Your Consultation].
• •Everlasting elegance. Our Silk-ka flowers are so lifelike, they capture the beauty of nature without the fleeting lifespan. The perfect eye-catcher for any room, forever in bloom. #SilkFlowers #HomeDecor
• •Transform your space with elegance and personality. As Zurich's partner for exclusive interior design, we create rooms that harmonize function and beauty. Visit our online shop or book a personal consultation in our Uitikon showroom. #DesignMöbelSchweiz #StyledHomeInteriors
• •Subject: Bring Timeless Design Home. | This week at Styled Home Interiors, we explore the intersection of comfort and style. Discover our new collection of luxurious cushions and throws, and learn how to choose the perfect lighting to create a warm, inviting atmosphere on our Style Magazin. [Shop New Arrivals].