Brand Tone

Empowering, Educational, and Approachable

Brand Values

• •Confidence
• •Authenticity
• •Simplicity and Efficiency
• •Expertise and Trust

Best Practices

• •Lead with the Benefit: Always start with the 'why.' Focus on the emotional outcome as in confidence, ease, empowerment as before explaining the feature (the analysis itself). Clients are buying a feeling, as not just a service.
• •Use Empowering & Action-Oriented Language: Employ strong verbs and positive framing. Words like 'unlock,' 'discover,' 'transform,' 'elevate,' and 'create' are more impactful than passive language. This reinforces the brand's core value of empowerment.
• •Maintain an Educational & Authoritative Tone: Back up claims by referencing the 'science' or 'theory' of color analysis. Position the brand as a trusted expert who can guide the client through a proven process. This builds credibility.
• •Incorporate Social Proof: Regularly feature testimonials and before-and-after stories in all marketing materials. Let satisfied clients be the heroes of the brand's narrative. Their authentic excitement is the most persuasive copy.
• •Keep it Simple and Approachable: Avoid overly technical jargon where possible. Explain concepts like 'undertone' and 'chroma' in simple terms. Use a friendly, conversational style in social media and emails to make the expertise feel accessible.

Social Perception

The perception of Styled by Color and the online color analysis industry is largely positive, centered on personal empowerment and self-investment. Customers view the service as a worthwhile investment that brings newfound confidence and simplifies styling. While some skepticism exists regarding online analysis accuracy compared to in-person, Styled by Color's structured process and expertise mitigate these concerns, reinforcing its legitimacy, especially given the popularity of color analysis on social media platforms like TikTok.

Copy Examples

• •Ever feel like a color just... works? That's not magic, it's your palette. We help you discover the shades that make your skin glow and your eyes pop. Stop guessing, start shining. Swipe to see the difference a Deep Autumn palette made for Sarah! ✨ Ready for your own transformation? Link in bio to get your analysis.
• •Your closet is full of clothes, but you have 'nothing to wear.' We get it. Styled by Color gives you the key to a wardrobe where everything looks great on you. Our Personal Color Analysis identifies your perfect colors for clothing, makeup, and even hair. Finally, feel confident and put-together, every single day.
• •Hi, Do you know why some people always look so effortlessly chic? It’s not about expensive clothes or following every trend. It's about wearing what’s right for *them*. Knowing your personal color palette is the ultimate style hack. It simplifies shopping, builds confidence, and ensures you invest in pieces you'll love and wear for years. Discover the power of your colors today.
• •Stop Guessing. Start Glowing. Get your personal color analysis and unlock the most confident version of you. Discover My Palette
• •Give the gift of confidence! A Personal Color Analysis from Styled by Color is more than just a style guide—it's a lifelong tool for self-expression and empowerment. Help her discover the colors that make her shine from the inside out. Perfect for birthdays, holidays, or just because.