Brand Tone

Aspirational & Trendy, Friendly & Relatable, Confident & Chic, Playful & Engaging, Slightly Edgy/Sassy

Brand Values

• •Affordability & Value
• •Style & Fashion-Forwardness
• •Quality
• •Confidence & Empowerment
• •Relatability
• •Versatility
• •Community & Connection

Best Practices

• •Know Your Audience, Speak Their Language: Understand the target demographic (stated as 25-45, but with an emphasis on attitude over age) and use language, humor, and references that resonate with them. Keep it aspirational yet accessible.
• •Emphasize Confidence and Empowerment: Frame product descriptions and social media posts around how the clothes will make the customer *feel* – stylish, confident, ready to take on the world.
• •Stay Visually Inspired: Let the trendy, chic, and often feminine imagery of the brand guide the language. Use descriptive adjectives that evoke the style and energy of the clothing.
• •Inject Personality and Relatability: Don't be afraid to be a little playful, use relevant emojis where appropriate (especially on social media), and share the brand's story or behind-the-scenes moments to foster connection.
• •Create a "Voice & Tone" Guide: Develop a simple internal document outlining key brand voice characteristics, approved phrases, and words to avoid. This ensures consistency across all writers and platforms. This guide should highlight the blend of "Australian beach babe mixed with London city attitude."

Social Perception

Go-To for Occasion Wear, Trendy and Stylish, Good Value for Statement Pieces, Influencer Approved, Feminine Appeal, Generally Good Quality & Fit, Customer Service & Returns Concerns

Copy Examples

• •Instagram Post (New Dress Collection): "Stop scrolling, your dream dress just dropped. ✨ Our latest collection is packed with head-turners and instant mood-boosters. Get ready to own every room. #StyleCheat #NewCollection #DressObsessed #TrendingNow #FeelFabulous"
• •Email Subject Line (Sale): "🚨 Score Your Style Steal! Up to 50% Off Inside 👀"
• •Product Description Snippet (for a versatile jumpsuit): "From desk to dinner, and everywhere in between. Our [Jumpsuit Name] is the ultimate style chameleon. Effortlessly chic, endlessly versatile – because you’ve got places to be and style to serve. #StyleCheat #JumpsuitStyle #DayToNight #WardrobeStaple"
• •Website Banner (Homepage): "NEW ARRIVALS: Instant Wardrobe Wins. ✨ Shop What’s Hot."
• •TikTok Video Caption (Styling a top in 3 ways): "One top, three vibes! 💅 Watch how we take the [Top Name] from casual cool to date night glam. Which look are you stealing? 😉 #StyleHack #StyleCheat #OutfitInspo #VersatileFashion #TikTokMadeMeBuyIt"