Brand Tone

Friendly, Approachable, Inspiring, Passionate, Inclusive, Welcoming, Chic, Stylish, Helpful, and Guiding

Brand Values

• •Uniqueness and Individuality
• •Customer Focus and Service
• •Inclusivity
• •Quality and Curation
• •Accessibility (Style and Budget)
• •Community Support
• •Transparency and Honesty

Best Practices

• •Embrace Warmth and Positivity: Always use welcoming and encouraging language. Phrases like "We'd love to help you," "Feel confident and beautiful," and "Discover your unique style" reinforce this.
• •Highlight Inclusivity Naturally: When mentioning products, subtly weave in the availability of diverse sizes or suitability for different needs (e.g., "Perfect for mamas-to-be too!"). Avoid making it sound like an afterthought.
• •Speak Like a Friend, Advise Like an Expert: Keep the tone conversational and relatable, but also showcase your knowledge of fashion and styling. Offer helpful tips and suggestions rather than just describing products.
• •Focus on "Unique" and "Curated": Consistently remind customers that Style Bar offers items that are special and carefully selected, setting them apart from mass-market retailers.
• •Maintain Visual and Verbal Consistency: Ensure the language used in captions, website copy, and ads aligns with the visual aesthetic of the brand (chic, stylish, inspiring). Use emojis thoughtfully to add personality where appropriate for the platform (like Instagram or TikTok) but maintain a more polished tone on the website.

Social Perception

Positive for unique finds and service, Appreciated for inclusivity, Supportive of local community, Seen as a destination for those seeking "delicate, feminine, and classy" clothing, but with potential confusion with other similarly named businesses.

Copy Examples

• •✨ Style knows no size! ✨ Fall in love with our latest arrival, the 'Serena' floral maxi dress - now available in XS to 4XL. Because every body deserves to feel fabulous. Come find your unique sparkle with us! #StyleBarWPG #InclusiveFashion #WinnipegBoutique #NewCollection #BodyPositive
• •Tired of the same old styles? At Style Bar Winnipeg, we believe your wardrobe should be as unique as you are! Discover our curated collection of chic apparel, accessories, and lifestyle goodies that you won't find anywhere else. Friendly advice, fabulous finds. Visit us in Osborne Village or shop online 24/7! 👉 shopstylebar.com [Link] #ShopLocalWPG #WinnipegFashion #UniqueStyle #StyleForAll
• •Welcome to Your Style Sanctuary. ✨ Discover unique pieces, inclusive sizes (XS-4XL & Maternity!), and friendly advice to help you express your truest self. There's always something new at Style Bar.
• •Hey Style Seeker! 👋 Ready for a little wardrobe refresh without breaking the bank? Our Spring Style Event is ON! Find those unique pieces you've been dreaming of, now with a little extra joy (and discount!). Let us help you put together a look that makes you shine. Shop the sale now: [Link]
• •From desk to dinner in 60 seconds! 💃 Watch how we take our classic 'City Sleek' trousers and style them for any occasion. What look is your fave? Let us know in the comments! P.S. We believe in style that fits YOU - find these in XS-4XL! #StyleHack #VersatileFashion #WinnipegStyle #StyleBarWPG #OOTDInspo #SizeInclusive