Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Stylish and Confident, Helpful and Personal, Sophisticated yet Accessible

Brand Values

• •Quality
• •Style
• •Customer Satisfaction
• •Confidence
• •Support for Local/Regional Talent
• •Personal Connection

Best Practices

• •Know Your Audience, Speak Their Language: Understand who you're talking to (women interested in quality, stylish, local/regional fashion) and use language that resonates with them – be warm, inviting, and use positive, uplifting words.
• •Highlight Your Values Consistently: Weave in mentions of quality, supporting local designers, personalized service, and confidence-boosting style naturally within your copy across all platforms.
• •Be Genuinely Enthusiastic: Let your passion for your products and for helping customers shine through. Use exclamation points judiciously and descriptive adjectives that convey excitement.
• •Maintain a Helpful and Personal Approach: Even in general posts, frame your copy as if you're offering friendly advice or sharing exciting news with a friend. Encourage interaction and be responsive.
• •Visual and Verbal Harmony: Ensure your copy's tone matches your visual branding. The bright, stylish, and approachable visuals on Instagram are well-complemented by friendly and enthusiastic captions. Keep this consistency across all communications.

Social Perception

The brand appears to be well-regarded by those who interact with it directly online. Users often express admiration for the products and the lack of negative public feedback is a neutral to positive indicator.

Copy Examples

• •Hello gorgeous! ✨ Step into confidence with our latest arrival – this stunning dress from [Designer Name] is all about effortless style and timeless appeal. Perfect for your next Queenstown adventure or a special evening out. Pop in and let us help you find your new favourite piece! #StyleAndGraceNZ #NZFashion #QueenstownShopping #NewCollection #FeelConfident
• •Spring has sprung at Style & Grace! 🌸 We're so excited to share our new season collection, bursting with fresh designs from incredible NZ and Australian talents. Discover pieces that will make you look and feel amazing. Visit us in the heart of Queenstown or browse online – your perfect sunny-day outfit awaits! [Link to website] #StyleGraceQueenstown #SupportLocalDesign #TimelessStyle #FashionBoutique
• •At Style & Grace, we believe fashion is more than just clothing – it's a way to express your unique charm and confidence. Our Queenstown boutique offers a personalised experience, curating quality pieces from NZ and Australian designers to help you shine. Discover your style with us.
• •✨ Feel Beautiful, Feel You: New Styles Have Landed at Style & Grace! ✨Hi [Customer Name], looking to refresh your wardrobe with pieces that speak to your unique style? At Style & Grace, we're passionate about helping you discover fashion that makes you feel fabulous and confident. Explore our latest curated collection from talented local and Australasian designers...
• •(Video of staff member showcasing an outfit) Obsessed is an understatement! 😍 This [Brand Name] knit and [Brand Name] skirt combo is just heavenly. So comfy, so chic! What do you think? DM us for details or find it online. We’re here to help you create looks you’ll love! #OOTD #QueenstownStyle #PersonalStyling #NZDesigners