Brand Tone

Aspirational yet Accessible, Helpful and Customer-Oriented, Trendy and Current, Enthusiastic and Engaging

Brand Values

• •Customer Satisfaction
• •Quality and Reliability
• •Inclusivity
• •Style and Elegance
• •Convenience

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (e.g., aspirational, friendly, helpful, trendy), including approved vocabulary, phrases to avoid, and a general style guide. Share this with anyone creating content.
• •Know Your Audience: Understand who you are talking to. Tailor your language and references to resonate with the style-conscious Filipina consumer, considering her aspirations, needs, and how she communicates.
• •Prioritize Clarity and Helpfulness: Especially in product descriptions, FAQs, and customer service interactions, ensure the language is easy to understand, informative, and genuinely helpful, reinforcing the value of customer satisfaction.
• •Be Consistent Across All Channels: Whether it's a website banner, an Instagram caption, a Facebook reply, or an email newsletter, the brand's voice should feel familiar and consistent. This builds brand recognition and trust.
• •Infuse Personality While Maintaining Professionalism: While the tone is generally chic and aspirational, inject warmth and enthusiasm. Use emojis appropriately on social media to add personality but always maintain a professional and respectful demeanor, especially when handling queries or complaints.

Social Perception

Positive Customer Service Experience, Good Quality Products, Trustworthy, Fashion-Focused

Copy Examples

• •Instagram Post Caption (New Dress Collection): "Step into your spotlight! ✨ Our new collection of dresses has arrived, blending timeless elegance with the latest trends. Find your perfect fit (yes, plus sizes too!) and feel fabulous without breaking the bank. Shop now and own your style! #EstiloPH #NewCollection #PhilippineFashion #StyleForEveryStory"
• •Facebook Ad Copy (Plus Size Range): "Celebrate your curves with Estilo PH! We believe fashion is for every body. Discover our stunning range of plus-size chic, designed for comfort, style, and confidence. Because you deserve to look and feel amazing. Explore the collection today! #EstiloPHPlus #InclusiveFashion #PinayStyle #FashionForAll"
• •Website Banner (Jewelry Promotion): "Add a Sparkle to Your Everyday ✨ Discover Estilo PH's curated collection of 925 Sterling Silver jewelry. From delicate necklaces to statement earrings, find the perfect piece to express your unique style. Quality you can trust, prices you'll love. #EstiloJewelry #AffordableLuxuryPH #AccessorizeInStyle"
• •Email Newsletter Subject Line (General Promotion): "Your Weekly Dose of Chic: New Arrivals & Special Offers Inside! 👗👜✨ Email Body Snippet: Hi [Customer Name], ready to elevate your style? At Estilo PH, we're passionate about bringing you the latest trends and timeless pieces that make you feel incredible. This week, explore our fresh arrivals – from stunning day-to-night dresses to the perfect accessories that complete your look. And because we value you, enjoy [Discount/Offer] on your next purchase! Happy Shopping!"
• •Product Description Snippet (for a versatile handbag): "Meet your new go-to! This beautifully crafted [Handbag Name] isn't just a bag; it's a statement of effortless style. Made with premium [Material], it's designed to carry your essentials with elegance, whether you're heading to the office or a weekend brunch. Versatile, chic, and ready for anything – just like you. #EstiloBags #WorkToWeekend #StyleStatementPH"