Brand Tone

personal, inspiring, and customer-centric

Brand Values

• •individuality
• •self-expression
• •inclusivity (for all ages and sizes)
• •customer satisfaction

Best Practices

• •Be Authentic: Your brand's story must align with its actions. If you claim to be a personal boutique, your customer service, return policy, and product quality must reflect that. The primary issue with Stuttgart-mode is the complete disconnect between its narrative and its business operations.
• •Define a Persona: Create a detailed profile of your brand's personality. Is it a wise mentor, a trusted friend, a fashion-forward expert? Every piece of copy, from error messages to product descriptions, should sound like it comes from this persona.
• •Prioritize Transparency: Be clear about who you are, where you are located, and where your products come from. An easily accessible and complete legal notice ("Impressum" in Germany) is not just a legal requirement but a fundamental trust signal.
• •Create a Style Guide: Document your brand's tone of voice, key messaging points, preferred vocabulary (and words to avoid). This guide ensures that anyone writing for the brand—whether in marketing, customer service, or social media—maintains consistency.
• •Listen and Adapt: Pay close attention to customer feedback, reviews, and questions. This provides insight into how your tone is being received and highlights areas where the messaging may be unclear or misaligned with the customer experience. Addressing negative feedback openly and honestly is crucial for building trust.

Social Perception

The public perception of Stuttgart-mode.de is overwhelmingly negative, viewed as a problematic online store linked to dropshipping from China, with issues like long delivery times, poor quality goods, and difficult returns. Consumer protection agencies actively warn against it.

Copy Examples

• •Your Style is Your Story. Discover unique pieces at Stuttgart-mode that speak to you. Fashion for every chapter of your life.
• •From a childhood dream to your new favorite boutique. Our founder, Ilse, envisioned a place where every woman feels seen and celebrated. That vision is Stuttgart-mode—where every piece is chosen with heart.
• •More than a dress, it's a feeling. Designed for effortless elegance, this piece moves with you, celebrating your unique silhouette. Perfect for the moments you want to remember.
• •Feel Inspired. New arrivals just for you.
• •What does confidence look like to you? For us, it's expressing your true self. We're here to help you do just that, with versatile collections for every age and size.