Tono de Marca

Aspirational, luxurious, and benefit-oriented, focusing on sophisticated relaxation and an elevated lifestyle.

Valores de Marca

• •Quality and Craftsmanship
• •Luxury and Comfort
• •Lifestyle Enhancement
• •Connection with Nature
• •New Zealand Identity

Mejores Prácticas

• •Embrace Aspirational Language: Always use words that evoke a sense of luxury, quality, and an enhanced lifestyle. Focus on the feeling and the experience ("serenity," "tranquility," "effortless luxury") rather than just the features.
• •Highlight "The Why": Connect every product to the core brand promise: "Create The Lifestyle You Deserve To Live Your Best Life!" The copy should consistently answer how a hot tub or a golf cart helps the customer achieve this elevated lifestyle.
• •Maintain a Premium Vocabulary: Avoid slang, overly casual language, or aggressive sales-speak. Use terms like "handcrafted," "premium," "curated," and "bespoke" to reinforce the high-end positioning of the brand.
• •Be Benefit-Driven: Instead of saying "Our hot tubs are made of cedar," frame it as a benefit: "Crafted from beautiful Canadian Cedar, our tubs not only stand up to the New Zealand weather but also become a stunning centerpiece of your outdoor space."
• •Visually Align Copy: Ensure the tone of the copy is matched by high-quality, professional photography and videography. The visuals should be clean, elegant, and showcase the aspirational lifestyle Sturli promotes.

Percepción Social

Due to a limited online footprint beyond the brand's direct channels, a broad social perception is difficult to gauge. The brand cultivates a high-end, desirable image on its own platforms, but the lack of wider independent discussion suggests a niche market, a relatively new company, or a direct-to-consumer model that has not yet generated significant public buzz.

Ejemplos de Copy

• •Your Backyard Deserves an Upgrade. The stars are best viewed from a Sturli wood-fired hot tub. Handcrafted from Canadian Cedar, our tubs are more than a luxury; they are your personal, year-round retreat. Elevate your evenings. Discover Sturli.
• •This is where the day's stress ends and tranquility begins. Our wood-fired hot tubs are designed for the discerning New Zealander who believes in living their best life, every day. Isn't it time you created your own slice of paradise? #SturliLifestyle #LuxuryLiving #NZOutdoors #WoodFiredHotTub #HomeSpa
• •Sturli: The Intersection of Nature and Luxury. Premium wood-fired hot tubs, saunas, and golf carts designed to perfect your leisure time.
• •Redefine Your Relaxation. Why settle for ordinary? At Sturli, we believe your downtime should be as well-crafted as your work time. Our collection of outdoor leisure products is built with uncompromising quality and timeless design to help you create the lifestyle you truly deserve. Explore the collection.
• •Sturli Luxury Hot Tubs NZ | Free Shipping. Experience ultimate relaxation. Handcrafted cedar wood-fired hot tubs. Built for the NZ lifestyle. Live your best life.