Brand Tone

Professional & Reliable, Expert & Trusted, Caring & Safety-Conscious, Established & Innovative

Brand Values

• •Quality & Durability
• •Safety & Comfort
• •Innovation & Functionality
• •Problem-Solving
• •Customer Satisfaction (Product-focused)

Best Practices

• •Prioritize "Safety & Durability": Ensure these core values are woven into all product descriptions and marketing messages. Use words like "secure," "robust," "long-lasting," "protective."
• •Speak to the Caring Pet Owner: Acknowledge the owner's desire for their pet's well-being. Use empathetic language that shows understanding of the pet-owner bond and the stress of travel.
• •Highlight Patented/Unique Features: Emphasize what makes Sturdi Products different, such as the "flex-height" design, lightweight yet strong materials, and ease of use. This reinforces expertise and innovation.
• •Incorporate Testimonials & Professional Endorsements: Leverage the positive feedback from customers and the trust placed by pet professionals to build credibility and social proof.
• •Maintain a Clear, Informative, and Professional Voice: Avoid overly casual slang or hype. Focus on providing clear, concise information that helps customers make informed decisions. The tone should reflect the quality and reliability of the products.

Social Perception

High-Quality Niche Product, Trusted by Insiders, Limited Mainstream Awareness, Functional over Fashionable (Generally), Worth the Price for Quality

Copy Examples

• •Headline: Travel with Confidence. Carefree Adventures for You and Your Pet. Body: Your pet's safety and comfort are paramount. Sturdi Products offers innovative, airline-approved carriers and shelters, built with patented designs for lasting durability. Explore the world together, stress-free. Call to Action: Discover the Sturdi Difference.
• •Headline: The Professionals' Choice for Pet Travel: SturdiBag™. Body: Trusted by breeders, groomers, and show participants worldwide, SturdiBag™ carriers provide unparalleled security and ease. Our lightweight, yet robust construction ensures your champion travels in first-class comfort. Call to Action: Shop SturdiBag™ Now.
• •Headline: Engineered for Safety, Designed for Life. Body: Since 1993, Sturdi Products has been committed to reducing travel anxiety for pets and their people. Our pop-up kennels and carriers are meticulously crafted for durability, easy setup, and ultimate peace of mind. Call to Action: Explore Our Travel Solutions.
• •Headline: More Adventures, Less Worry. That’s the Sturdi Promise. Body: From vet visits to cross-country flights, Sturdi Products ensures your furry friend is secure and comfortable. Our patented flex-height technology and durable materials mean you invest once in years of happy journeys. Call to Action: Find Your Perfect Carrier.
• •Headline: Give Your Pet the Gift of Stress-Free Travel. Body: Sturdi Products are more than just carriers; they're a safe haven for your companion on the go. Lightweight, easy to clean, and built to last, they make every journey a pleasure. Call to Action: See Our New Collection.