Brand Tone

Humorous & Sarcastic, Informal & Colloquial, Direct, Slightly Edgy/Alternative, Proudly Finnish

Brand Values

• •Self-Expression through Humor
• •Individuality
• •Finnish Heritage
• •Variety
• •Customer Focus

Best Practices

• •Embrace the Edge: Don't shy away from sarcastic, dry, or self-deprecating Finnish humor. It's a key differentiator.
• •Be Authentically Finnish: Incorporate Finnish cultural references or colloquialisms where appropriate, making it relatable to the local audience.
• •Keep it Real and Unpretentious: Avoid corporate jargon. Use a conversational, direct, and informal voice that resonates with a down-to-earth audience.
• •Visuals Must Match: Ensure product photography and social media content reflect the humorous, slightly rebellious, and informal tone of the copy.
• •Balance Humor with Clarity (Especially in Service): While marketing copy can be playful, ensure that transactional communications (order confirmations, shipping info, customer service interactions) are clear, concise, and helpful. Humor should not overshadow the primary goal of providing necessary information, especially given the mixed reviews on service reliability. Addressing customer concerns seriously and efficiently is crucial.

Social Perception

The brand is likely seen as a quirky, established Finnish retailer of novelty clothing. However, its reputation is marred by inconsistencies in service and reliability, leading to a gamble for some customers. Their humorous products probably generate interest, but concerns about the actual shopping experience might deter some potential buyers or affect repeat business for those who have had negative experiences.

Copy Examples

• •Tired of blending in? Our new collection just dropped – it’s as subtle as a moose in a mosh pit. Shop now, if you dare. #StuntmanFi #FinnishHumor
• •Why wear your heart on your sleeve when you can wear your sarcasm on your chest? Check out the latest 'Aina saa hävetä ja kärsiä' gear. #HonestlyFinnish #StuntmanStyle
• •Warning: May cause spontaneous laughter and/or confused stares. Our shirts aren't for the faint of heart. Explore the bold at Stuntman.fi. #SpeakYourMind #FinnishAttitude
• •Your wardrobe called. It's bored. Inject some authentic Finnish wit into it. New arrivals weekly – because life’s too short for dull clothes. #StuntmanOY #UniqueThreads
• •From Mikkeli with a mischievous grin since '96. We've got the gear that says what everyone else is thinking. What's your statement? #StuntmanSince96 #WearItLoud