Brand Tone

humorous, informal, and provocative

Brand Values

• •Humor and Self-Expression
• •Variety and Choice
• •Finnish Identity
• •Accessibility and Affordability
• •Customer-Centric Service

Best Practices

• •Embrace the Humor: Inject wit and personality into every piece of text, from product descriptions and social media posts to order confirmation emails and website error messages. The humor should be a constant, not just limited to the products themselves.
• •Be Direct and Informal: Use a conversational and straightforward tone. Avoid overly polished or corporate language. Address the customer directly and casually to build a sense of community and relatability.
• •Highlight Self-Expression: Frame the products not just as clothing, but as tools for personal expression. Use copy that empowers customers to showcase their unique personality, e.g., "Don't just wear a shirt, make a statement."
• •Maintain Consistency Across All Channels: The cheeky tone used on the website should be identical on Facebook, Instagram, and in any customer service interactions. This builds a strong, recognizable brand personality.
• •Leverage the Finnish Identity: Casually mention the brand's Finnish roots in copy where appropriate (e.g., "Designed with Finnish humor," "Shipped from our warehouse in Mikkeli"). This reinforces authenticity and resonates with the local market.

Social Perception

The public perception of Stuntman Postimyynti Oy is largely defined by its niche product offering. Customers who seek out the brand are typically looking for the specific style of humor and apparel that it provides. The brand is perceived as a go-to online destination for novelty and gag gifts, particularly humorous t-shirts. The perception is that of a specialized retailer rather than a mainstream fashion brand. Its long-standing presence as a mail-order ("Postimyynti") and online business suggests a level of trust and reliability within its target market. The clear contact information and physical store address in Mikkeli further contribute to its credibility as an established Finnish business.

Copy Examples

• •Your wardrobe called. It's bored.
• •Life is too short for serious clothes. Find the shirt that says what you're really thinking. #StuntmanFi
• •Warning: Our shirts may cause random laughter and new friendships. Shop our new arrivals.
• •For the person who has everything... except a socially questionable sense of humor. This shirt is for them.
• •That awkward moment when your shirt is more interesting than your conversation. We can help with that. Tag a friend who needs an upgrade!