Brand Tone

Edgy & Rebellious, Authentic & DIY, Confident & Bold, Community-Oriented (Subculture Focus), Straightforward & Cool

Brand Values

• •Authenticity/Self-Expression
• •Quality Craftsmanship
• •Passion & Lifestyle
• •Independence & DIY Spirit
• •Community/Belonging
• •Boldness/Fearlessness

Best Practices

• •Embrace the Edge: Consistently use bold, confident, and slightly rebellious language. Avoid overly soft, generic, or corporate-speak. Short, impactful sentences often work well.
• •Stay Authentic to Subcultures: Reference inspirations (tattoos, punk, motorcycles, vintage sports) genuinely. Use terminology and imagery that resonate with these communities, showing you're part of them, not just marketing to them.
• •Visual & Verbal Harmony: Ensure the visual style (gritty, bold graphics, dark or contrasting colors) across all platforms matches the edgy and authentic tone of the copy.
• •Focus on "The Why": Communicate the values behind the brand – loyalty, independence, passion, self-expression. It’s not just about clothing; it’s about a lifestyle and an attitude.
• •Engage Like a Peer: When interacting with the community (comments, DMs), maintain the established tone. Be cool, direct, and appreciative, but avoid being overly formal or subservient. Reinforce the sense of belonging to a like-minded group.

Social Perception

Positive Customer Perception, Niche Appeal, Canadian Brand Pride, Seen as "Cool" and "Dope", Trustworthy (for those who know it)

Copy Examples

• •Instagram Post (New T-Shirt Release): Image: Close-up of a new t-shirt with a bold, tattoo-style graphic. Speak Your Truth. Wear It Louder. Our new [Shirt Name] tee just dropped. For those who don't whisper. Limited run – grab yours before it's history. #StuntinGoods #Streetwear #RideOrDie #NewDrop #TattooStyle
• •Facebook Ad (Highlighting Hats): Image: Collection of different Stuntin Goods hats (truckers, corduroy). Crown Your Rebellion. From classic cords to bold truckers, our hats are built with grit and designed for the unapologetic. Find your statement. Shop Stuntin Goods. Link in bio. #StuntinHQ #Headwear #StreetStyle #AuthenticGear #MadeInToronto (where applicable)
• •Product Description (Website - for a Hoodie): The [Hoodie Name] Hoodie: More Than Just Comfort. This isn't your average hoodie. Crafted for the daily grind and the night's adventures, it’s a statement. Featuring [specific design element, e.g., 'a killer back print inspired by vintage motorcycle art'] and built from premium heavy-blend cotton for a feel that lasts. Loyalty, Strength, No Apologies. That's the Stuntin way. Wear it proud.
• •Email Newsletter Subject Line (Sale Promotion): Gear Up. Stand Out. Stuntin Goods Sale Starts NOW. Email Body Snippet: Don't blend in. Our signature gear – inspired by ink, engines, and attitude – is now on sale for a limited time. This is your chance to snag that piece you've been eyeing. Ride on.
• •TikTok Video Caption (Showcasing someone wearing the gear, possibly on a motorcycle or in an urban setting): Live Fast. Look Good Doing It. Stuntin Goods – for every mile of your story. 🤘 #StuntinGoods #StreetwearFashion #RideOrDieLifestyle #MotorcycleGear #EdgyStyle