Brand Tone

Empowering & Confident, Playful & Trendy, Luxurious & Regal (with accessibility), Enthusiastic & Passionate

Brand Values

• •Self-Love & Empowerment
• •Cruelty-Free
• •Quality
• •Inclusivity/Celebration of Identity
• •Confidence

Best Practices

• •Develop a Brand Voice Chart: outlining personality traits and associated 'Do's' and 'Don'ts'.
• •Focus on 'You' and Benefits: Emphasize how the product will make them feel.
• •Incorporate 'Royal' & 'Empowerment' Keywords Naturally: Use relevant words, but avoid overstuffing.
• •Maintain Enthusiasm and Positivity: Use upbeat language and exclamation points where appropriate.
• •Be Consistent Across All Platforms, Adapting to Nuances: Tailor the expression to the platform while maintaining the core tone.

Social Perception

Positive & Appreciative, Trendy & Desirable, Associated with "Glow Up" and Glamour, Reliable (for some)

Copy Examples

• •Instagram Post (New Product Launch): "Unleash your inner monarch! ✨ Our NEW 'Reign Supreme' palette is here to help you conquer every look with royally rich pigments and shades that demand attention. Because you deserve to feel majestic, every single day. #StunByAmi #ReignSupreme #RoyalBeauty #EmpoweredByMakeup #CrueltyFreeGlam"
• •TikTok Video Caption (Lip Gloss): "POV: You just found your new fave lip gloss that’s juicier than your last situationship 😉 Our Lush Lip Elixir in 'Boss Babe Berry' giving you that #TikTokMadeMeBuyIt shine and confidence boost! ✨ Get ready to #SlayAllDay. #StunByAmi #LipGlossAddict #ViralBeauty #ConfidenceUnleashed"
• •Website Product Description (Lashes): "Step into your spotlight with our 'Showstopper' Faux Mink Lashes. Designed for those who aren’t afraid to own their fabulous, these lightweight, cruelty-free lashes deliver breathtaking volume and a flutter so captivating, all eyes will be on you. Elevate your essence, effortlessly. #StunLikeRoyalty #LashGoals #CrueltyFreeBeauty"
• •Email Subject Line (Promotion): "Hey Gorgeous! Your Sparkle Awaits (Plus a Royal Treat Inside!)" Email Body Snippet: "At Stun by Ami, we believe every day is a chance to celebrate YOU! ✨ That's why we're giving you an exclusive [Discount]% off to indulge in your favorite confidence-boosting, cruelty-free cosmetics. It's time to let your unique beauty shine brighter than ever!"
• •Facebook Ad Headline: "Feel Unstoppable. Look Unforgettable. Discover Stun by Ami." Ad Body: "Tired of makeup that doesn't make you feel like YOU? At Stun by Ami, we're all about empowering your unique beauty with high-quality, cruelty-free cosmetics that let your inner confidence radiate. Shop now and find your signature stunner! #StunByAmi #SelfLoveBeauty #ConfidentYou"