Brand Tone

Friendly and Welcoming, Enthusiastic and Passionate, Community-Oriented, Thoughtful and Curated, Whimsical and Charming

Brand Values

• •Supporting Small Businesses and Artisans
• •Community Engagement
• •Curated Quality and Uniqueness
• •Human Connection
• •Joy of Discovery
• •Generosity

Best Practices

• •Embrace "Stumble & Relish" in Your Language: Use words like "discover," "treasure," "unique," "savor," "delight," "charming," and, of course, "stumble" and "relish" to reinforce the brand name and its meaning.
• •Highlight the "Why": Always connect products back to the values – supporting artisans, community, uniqueness, and the joy of gifting. Share the story behind the items or the makers whenever possible.
• •Keep it Warm and Conversational: Write as if you're talking to a friend. Use contractions, welcoming language ("Hi ya!"), and a generally enthusiastic and positive tone.
• •Focus on the Experience, Not Just the Product: Emphasize the feeling of discovery, the joy of finding the perfect gift, and the connection to the community and artists. It's more than just a shop; it's a "destination."
• •Be Genuinely Community-Focused: Regularly feature local artists, promote community events (even those not directly hosted by the shop if relevant), and express gratitude to customers for supporting small businesses. This authentic engagement will naturally reflect the brand's core values.

Social Perception

Stumble & Relish is widely perceived as a beloved local gem and a treasure trove for unique gifts, jewelry, and greeting cards. Customers and the community view the shop as warm, friendly, and a strong supporter of local artists and businesses. The owner, Jaime Leonardi, is seen as a kind, generous, and community-focused individual. It's considered a go-to destination for finding special, non-mass-produced items and for a pleasant, personalized shopping experience. The shop is recognized for its commitment to the "shop small" movement and its role in adding character to the Main-Dempster Mile.

Copy Examples

• •Instagram Post (featuring a new artisan's jewelry): Say hello to the newest sparkle in our shop! ✨ We're so excited to welcome [Artisan's Name/Brand] and their stunning, handcrafted [type of jewelry]. Each piece tells a story, and we just know you'll stumble upon something you'll truly relish. Come find your new favorite treasure! #StumbleAndRelish #HandmadeJewelry #ShopLocalEvanston #UniqueGifts #MeetTheMaker
• •Facebook Ad (promoting a seasonal collection): Hello, sunshine (or cozy season!). Whatever the weather, we've curated a delightful collection of new treasures to make you smile. From charming home accents to unique gifts that say 'you're special,' stumble in and let us help you find the perfect thing. Supporting local artists never felt so good! See what's new at 1312 Chicago Ave or get a sneak peek online! [Link to website] #EvanstonGifts #SupportSmall #ThoughtfulTreasures #StumbleAndRelishFinds
• •Website Homepage Snippet: Welcome to Stumble & Relish – your happy place for discovering unique gifts, handcrafted jewelry, and delightful finds from talented artists and makers. We believe the best things in life are stumbled upon and relished. Come on in and find something lovely! #GiftsToGiveAndKeep
• •Email Newsletter Subject Line: Psst... You Won't Believe What We Just Stumbled Upon! ✨ (Body Snippet): Hi there, treasure hunter! We've just unwrapped some incredible new arrivals from our favorite artisans, and we couldn't wait to share them with you. Get ready to relish these unique finds...
• •In-Store Signage: Stumble upon something wonderful. Relish it forever. (And know you're supporting an amazing artist!)