Brand Tone

Luxurious & Aspirational, Elegant & Sophisticated, Authoritative & Confident, Heritage-Rich & Traditional (with a modern sensibility), Celebratory

Brand Values

• •Craftsmanship
• •Exclusivity & Uniqueness
• •Heritage & Legacy
• •Quality
• •Customer Centricity (especially in Bespoke)
• •Timeless Elegance

Best Practices

• •Develop a Brand Voice & Tone Guide: Clearly document the desired tone (e.g., Luxurious, Elegant, Authoritative), keywords to use (e.g., "bespoke," "artistry," "heritage," "regal," "meticulous"), and words/phrases to avoid (e.g., overly casual slang, generic terms). This should be accessible to everyone creating content.
• •Emphasize Storytelling: Instead of just listing features, weave narratives around the craftsmanship, the inspiration behind a collection, or the experience of wearing an SBJ garment for a momentous occasion. This aligns with the aspirational and celebratory aspects of the brand.
• •Use Elevated & Evocative Language: Employ a rich vocabulary that reflects the luxury and sophistication of the brand. Words like "exquisite," "meticulous," "unparalleled," "symphony," "masterpiece" can convey the premium nature of the products.
• •Maintain Visual-Verbal Congruence: Ensure that the copy perfectly complements the high-quality, luxurious imagery used across all platforms. The words should enhance what the visuals depict, reinforcing the brand's positioning.
• •Regular Audits & Training: Periodically review all brand communications (website copy, social media posts, advertisements, customer service scripts) to ensure consistency with the defined tone. Provide training to new team members on the brand's voice and communication standards.

Social Perception

A Premium/Luxury Brand, A Go-To Destination for Groomswear, Established & Reputable, Design-Oriented, An Investment, Associated with Celebrities/High-Profile Events

Copy Examples

• •Elegance Redefined. Introducing 'The Maharajah Collection' – a symphony of heritage craftsmanship and contemporary vision. Each piece, a testament to timeless style, designed for your most regal moments. Explore the artistry at Study by Janak. #StudyByJanak #Sherwani #IndianGroom #LuxuryWedding #NewCollection
• •Your Vision, Our Craftsmanship. At Study by Janak, bespoke is more than just tailoring; it's a collaborative journey to create a masterpiece that is uniquely yours. Schedule your exclusive consultation today and define your legacy. #BespokeTailoring #SBJBespoke #MensCouture #PersonalizedLuxury
• •For over three decades, Study by Janak has been synonymous with impeccable style and unparalleled quality in men's couture. We continue to weave our legacy into every garment, celebrating the art of dressing well. Discover the SBJ difference. #StudyByJanakLegacy #IndianFashion #Menswear #Craftsmanship #Heritage
• •Celebrate in Unmatched Splendor. This festive season, adorn yourself in the exquisite creations of Study by Janak. From vibrant Kurtas to majestic Indo-Western ensembles, discover the perfect attire to illuminate your celebrations. #FestiveWear #StudyByJanak #IndianFestivals #MensEthnicWear #LuxuryFashion
• •Crafted for Kings. Worn by You. Study by Janak. #SBJMan #LuxuryDefined #OccasionWear