Brand Tone

Creative & Artistic, Modern & Understated, Intelligent & Thoughtful, Approachable & Passionate, Empowering

Brand Values

• •Unique Design & Artistry
• •Quality & Durability
• •Functionality & Comfort
• •Authenticity & Transparency
• •Empowerment & Social Responsibility
• •Innovation
• •Low-Maintenance

Best Practices

• •Emphasize "Architectural" and "Design-Inspired": Consistently weave in language that reflects the brand's core inspiration from architecture, interior design, shapes, and patterns. Use terms like "sculpted," "engineered," "clean lines," "form," and "structure."
• •Highlight Modern Understatement: Focus on a sophisticated yet minimalist aesthetic. Use words like "modern," "understated," "minimal," "sleek," and "effortless" to describe the jewelry and the wearer's style.
• •Showcase Intelligence and Thoughtfulness: Explain the "why" behind material choices (e.g., durability, hypoallergenic, low-maintenance of stainless steel) and design features (e.g., lightweight comfort, non-pierced options). This appeals to a discerning customer.
• •Maintain an Authentic and Passionate Voice: Allow the founder's voice and story to come through, especially in blog posts and social media. Share the passion for making, the design process, and the values the brand stands for.
• •Infuse an Empowering and Confident Spirit: Craft messages that resonate with strong, capable, and creative individuals. Highlight how the jewelry can be a form of self-expression and confidence.

Social Perception

Highly Regarded for Unique Designs, Seen as High Quality, Appreciated for Thoughtfulness, Designer is Relatable and Inspiring, Associated with Bold and Capable Individuals, Trusted

Copy Examples

• •Headline: Beyond Ornament: Jewelry as Wearable Architecture. Body: At STUDIYO, we sculpt modern heirlooms inspired by the clean lines of cityscapes and the thoughtful details of interior design. Discover pieces that are as intelligently crafted as they are beautiful. Call to Action: Explore the Collection.
• •Social Media Post (Image: Close-up of an architectural earring): Text: Engineered for elegance. Our [Earring Name] earrings are more than just an accessory; they're a statement of form and function. Designed for the modern individual who appreciates art in every detail. Lightweight, durable, and distinctively STUDIYO. #ArchitecturalJewelry #ModernDesign #UnderstatedLuxury #STUDIYOJewelry #HandcraftedModern Call to Action: Shop Now.
• •Email Subject: Simone Giertz Rocks STUDIYO – And So Can You! Body: We were thrilled to see the incredibly capable and inspiring Simone Giertz wearing our Lobe Lite Cuffs! It’s a reminder that STUDIYO Jewelry is for those who are bold, creative, and unapologetically themselves. Discover jewelry that complements your strength and unique style. Plus, learn more about our commitment to empowering young makers with every purchase. Call to Action: Find Your Power Piece / Learn About Our Mission.
• •Product Description Snippet (for a stainless steel ring): Text: Meet your new everyday armor. The [Ring Name] Tile Ring isn’t just designed; it’s engineered for life. Crafted from resilient stainless steel, it’s waterproof, tarnish-resistant, and asks for nothing more than soap and water to stay pristine. Effortless style, built to last. Call to Action: Add to Cart.
• •About Us Page Snippet: Text: From blueprint to breathtaking. Yoyo, our founder and a former interior designer, now crafts jewelry on a smaller, more intimate scale. Each STUDIYO piece carries the essence of architectural precision and the soul of handmade artistry, designed to make you feel as unique and considered as the spaces that inspire us. Call to Action: Discover Yoyo's Story.