Brand Tone

Artistic & Designerly, Modern & Minimalist, Empowering & Confident, Thoughtful & Intentional, Approachable & Authentic

Brand Values

• •Artistic Integrity & Design Excellence
• •Quality Craftsmanship & Durability
• •Empowerment
• •Versatility & Functionality
• •Sustainability & Social Responsibility
• •Authenticity & Transparency
• •Customer Focus

Best Practices

• •Develop a Brand Voice Chart: Create a document outlining key tone characteristics (e.g., "Architecturally Inspired," "Confident," "Minimalist," "Thoughtful," "Empowering"). Include do's and don'ts, preferred vocabulary (e.g., "sculptural," "structural," "understated," "bold lines," "functional art"), and terms to avoid (e.g., overly trendy slang, generic descriptors).
• •Always Link Back to Inspiration: Whether it's architecture, an art movement, or a design concept, weave the brand's core inspirations into product stories and descriptions. This reinforces the "why" behind the designs.
• •Highlight Materials & Craftsmanship with Purpose: Don't just state that pieces are made of stainless steel; explain *why* – its durability, sustainability, and sleek aesthetic. Connect craftsmanship to the artistic vision.
• •Speak to the "STUDIYO Woman": Envision the target customer—confident, creative, appreciative of design and quality. Write copy that resonates with her aspirations and values, focusing on empowerment and self-expression.
• •Maintain Visual and Textual Harmony: Ensure the copy's tone consistently matches the brand's visual identity (clean, modern, artistic). The language should feel like a natural extension of the images seen on the website and social media.

Social Perception

Positive Customer Perception, Seen as Unique and Artistic, Associated with Quality and Thoughtful Design, Empowering and Modern, Ethical and Responsible (Emerging Perception)

Copy Examples

• •Where structure meets style. Our [Earring Name] is an ode to the clean lines and bold forms of modern architecture. Designed for the woman who builds her own world. #STUDIYOJewelry #ArchitecturalJewelry #Modern 디자인 #WearableArt
• •The [Necklace Name]: Your new everyday signature. Inspired by [specific architectural element or concept], this piece seamlessly transitions from your Monday power suit to your Sunday relaxed tee. Crafted from enduring stainless steel, because timeless design should last. #STUDIYO #VersatileJewelry #DesignedToEmpower
• •Behind the Design: The Story of Our Latest Sculptural Pieces *(Body Snippet):* At STUDIYO, every piece begins with an inspiration—a curve in a building, the interplay of light and shadow. Discover the architectural muses behind our new [Collection Name] and see how Yoyo translated these visions into wearable art meant to inspire your daily narrative.
• •STUDIYO Jewelry isn't just about adornment; it's about wearable architecture. Founded by interior designer Diana 'Yoyo' Lee, we craft pieces that echo the strength, elegance, and thoughtful design of the spaces that surround us and the remarkable women who inhabit them. We believe in jewelry that feels as good as it looks—empowering, timeless, and consciously created.
• •Build your story, one layer at a time. Our collections are designed to be mixed, matched, and loved. Modern forms, inspired by art and architecture, crafted for your unique expression. Discover jewelry that's as multifaceted as you are. #STUDIYOJewelry #MinimalistStyle #StatementPieces #DesignInspiration