Tono de Marca

Artistic, personal, joyful, descriptive, and evocative, combining artistic integrity with an approachable craft.

Valores de Marca

• •Craftsmanship and Artistry
• •Personal Connection
• •Design-Led Aesthetics
• •Bespoke Service
• •Joy and Confidence

Mejores Prácticas

• •Always emphasize that each lampshade is hand-drawn, hand-carved, and hand-printed. This is your strongest unique selling proposition.
• •Incorporate words like "joyful," "confident," "harmonious," "artistic," and "characterful" to reflect the brand's intended feel.
• •Weaving Grace's personal journey into the narrative adds a layer of authenticity and relatability that customers connect with.
• •Instead of just saying "a colorful lampshade," say "a lampshade to bring a cheerful and stylish take on design into your home".
• •Whether on social media, product pages, or email, the tone should always feel like it's coming from a creative, passionate individual, not a large corporation. Keep it warm, inspiring, and design-focused.

Percepción Social

Studio Zef is perceived as a premium, independent brand that offers unique, high-quality home decor. It is featured on curated retail sites like Holly & Co and Maison Flneur, which positions it among other design-focused and artisanal brands. Collaborations, such as with interior design firm Albion Nord, further enhance its reputation as a respected design studio. The brand's story and handmade process appeal to customers seeking authentic products with character.

Ejemplos de Copy

• •Introducing the "Circus Stripes in a brand new colourway! Each line is hand-printed with joyful confidence in our Cotswolds studio to bring a splash of cheerful style to your favourite corner. How would you style yours? #StudioZef #HandmadeHome #LampshadeDesign
• •The Art of Light and Shade. Our Lined Trigon lampshade is designed to be a harmonious and striking addition to any interior. Hand-drawn and carved from lino blocks, each pattern is carefully printed on high-quality linen. An artistic, characterful, and contemporary piece, mindfully crafted to elevate your space.
• •Unleash your inner artist. Ever wondered how our designs come to life? Join our founder, Grace, for an intimate workshop on the art of block printing. Learn the craft, create your own print, and take home a piece of the magic. Limited spots available  book now to find your inspiration.
• •Lampshades that Grab the Spotlight. Discover hand-printed designs with confident patterns and joyful colours, crafted to bring your interiors to life.
• •It started with a passion project. Founded in 2023 by designer Grace Franks, Studio Zef was born from a love of craft and interiors. Named for her daughter, Zephyr, every lampshade is a piece of our story, hand-printed with care in the Cotswolds and designed to bring a little extra joy into your home.