Brand Tone

Artistic & Passionate, Ethical & Conscious, Personalized & Collaborative, Timeless & Cherished, Approachable & Informative, Modern yet Ancient

Brand Values

• •Ethical Sourcing & Sustainability
• •Craftsmanship & Artistry
• •Personalization & Meaning
• •Quality & Durability
• •Individuality & Boldness
• •Community Engagement

Best Practices

• •Embrace Storytelling: Share the inspiration behind collections, the craftsmanship involved, and the meaning of materials. Connect with the "why" behind each piece.
• •Highlight Ethical Choices: Consistently mention the use of recycled metals, ethically sourced or lab-grown gemstones, and sustainable practices. This reinforces a core brand value.
• •Use Evocative & Artistic Language: Employ descriptive words that convey artistry, uniqueness, and the "talisman" quality of the jewelry (e.g., "alchemy," "whispers," "dance of form and fire").
• •Maintain a Personal & Collaborative Voice: Especially when discussing custom designs or memorial pieces, emphasize the partnership with the client in creating something deeply personal.
• •Adapt to the Platform, but Keep Values Central: While TikTok's tone might be more informal and behind-the-scenes, the core messages of artistry, ethics, and personalization should still shine through, just presented in a way that fits the medium.

Social Perception

Positive but Limited Public Data, Artisan & Niche Appeal, Trustworthy & Skilled, Engaged with Current Trends

Copy Examples

• •Instagram Post (showcasing a new Mineral + Element piece): Where ancient alchemy meets modern artistry. ✨ Each ring in our Mineral + Element collection is hand-carved and sand-cast from recycled metals, cradling a unique, sustainably sourced gemstone. Wear a story, not just a jewel. #StudioVittorelli #EthicalJewelry #HandmadeTalisman #SustainableStyle #OneOfAKind
• •Website Banner (for Custom Design Services): Your Story, Cast in Gold. Collaborate with Rae to design a bespoke heirloom that whispers your unique narrative for generations to come. Let's create magic together. [Link to Custom Design Page]
• •TikTok Video Caption (showing the permanent jewelry process): Get zapped with meaning! ✨ Our permanent jewelry is more than a trend – it’s a symbol of connection, chosen by you, crafted by us. Ethically sourced 14k gold, gold-filled, and Sterling silver chains waiting for your story. Book your spot! #PermanentJewelry #StudioVittorelli #BayAreaJewelry #EthicalSparkle #CustomJewelry
• •Email Newsletter Snippet (announcing a new collection): Inspired by the untamed spirit of the '70s and the raw beauty of nature, our latest collection is a bold dance of form and fire. Discover pieces designed not just to be worn, but to be felt – ethically crafted to tell your tale. Explore the [Collection Name] now.
• •Product Description (for a Symbolic Memorial Ring): Hold their memory close. This symbolic memorial ring is crafted with profound care, designed in collaboration with you to honor your loved one. Using ethically sourced metals and optional gemstone inlay (or even a whisper of cherished ashes), we create a timeless talisman of love and remembrance. [Learn More About Our Process]