Brand Tone

Professional, Ethical, and Craft-focused

Brand Values

• •Local Production
• •Sustainability and Ethical Practices
• •Craftsmanship and Quality
• •Collaboration and Community

Best Practices

• •Lead with "Montréal" or "Canadian-Made": Always place the local manufacturing aspect at the forefront. It's their strongest unique selling proposition and a key value. Phrases like "Proudly made in Montréal" should be used frequently.
• •Use a Vocabulary of Quality and Durability: Incorporate words like "durable," "robust," "craftsmanship," "high-quality," and "attention to detail" to reinforce the product's superior construction.
• •Emphasize Ethical and Sustainable Choices: Regularly mention the use of "eco-conscious materials," "organic cotton," or "recycled canvas." This appeals to a value-driven customer base.
• •Maintain a Professional B2B Tone: While friendly, the language should remain professional and focused on partnership. Frame the narrative around being a solution for other businesses ("we help you," "partnering with").
• •Be Transparent and Informative: Clearly explain the process and materials. The copy should educate the customer about why local, small-batch production is a better choice, justifying the quality and cost. Avoid jargon and speak directly about the benefits.

Social Perception

Perceived as a reliable, high-quality local manufacturer within a niche market, primarily by direct customers and local partners. They are seen as a go-to studio for other businesses seeking ethically made, custom-branded tote bags, with limited but positive customer reviews.

Copy Examples

• •Proudly partnering with [Client Name] to bring their vision to life. Each of these custom totes was designed, cut, and sewn in our Montréal studio, reflecting a shared commitment to quality and local craftsmanship. Built to last, and made to represent brands that care. #MadeInCanada #StudioTrame #CustomTotes #EthicalManufacturing #SupportLocal
• •The Standard Tote in 12oz Natural Canvas. A durable and versatile foundation for your brand. Crafted in-house from premium-grade, eco-conscious canvas, this tote offers a clean, sturdy canvas for customization. Its reinforced stitching and thoughtful construction ensure it stands the test of time, just like your brand. Designed and produced entirely in Montréal.
• •In a world of fast fashion and overseas manufacturing, we choose a different path. Studio Trame was founded to fill a critical gap in the Canadian market: reliable, sustainable, and beautifully crafted tote bags made right here at home. We believe in the power of local production—for our economy, for our environment, and for the quality of the final product.
• •Subject: Custom Totes That Align With Your Values. Hello [Potential Client], Your brand deserves merchandise that reflects its quality and integrity. At Studio Trame, we specialize in small-batch tote bag manufacturing in Montréal, using sustainable materials and transparent practices. Let us help you create a product your customers will be proud to carry. Explore our custom manufacturing options.
• •Headline: Your Art on a Canadian-Made Canvas. Body: "Stop settling for generic, low-quality promo bags. Offer your community something meaningful. Studio Trame provides ethically made, fully customizable tote bags, crafted with care in our Montréal workshop. Perfect for artists, makers, and brands ready to make a lasting impression. Get a quote today.