Brand Tone

Empowering, Mystical, and Passionate

Brand Values

• •Female Empowerment
• •Self-Expression
• •Artistic Vision & Authenticity
• •Connection and Time
• •Quality and Beauty

Best Practices

• •Embrace the "Fearless Dreamer" Archetype: Write every piece of copy as if you are speaking directly to one person: the "fearless dreamer." Use "you" and "your" to make the connection personal and address her aspirations for self-expression, empowerment, and magic.
• •Maintain a Keyword Glossary: Develop and use a consistent list of on-brand words (e.g., *magic, celestial, divine, empower, soul, sanctuary, vibrant, fearless, wild*) and emojis (✨💖🌙🔮) to ensure the mystical and empowering tone is always present.
• •Weave in Stories: Infuse product descriptions and social media captions with micro-stories. Draw from the mythology behind a design, the astrological meaning of a symbol, or the artist's personal inspiration for a piece to add depth and emotional resonance.
• •Balance Magic with Function: For products like planners, ground the mystical language in tangible benefits. Pair "Map out a magical year" with functional details like "heavy-weight paper, gold-foil accents, and spacious weekly layouts."
• •Channel the Artist's Voice: Regularly feature content that speaks from the artist's perspective ("I created this piece to…"). This reinforces the brand's authenticity, passion, and human connection, making customers feel like they are part of an artist's journey.

Social Perception

The public perception of Studio Tigress is largely positive. Customers and collaborators are drawn to the unique aesthetic and empowering message. Review platforms show strong customer ratings, with specific praise for product quality and customer service. The brand is seen as a source for unique, artful gifts that serve as conversation starters. Mentions in lifestyle publications and collaborations with other women-owned businesses further solidify its image as a creative and values-driven brand. The brand's products are described as a "work of art."

Copy Examples

• •Unleash your inner cosmos. ✨ Our new 'Zodiac Goddess' tapestry series has arrived. Each design is a love letter to the celestial magic within you, waiting to turn your space into a sacred sanctuary. Which goddess are you? Let us know below! 💖 #StudioTigress #GoddessEnergy #ZodiacArt #FearlessDreamer
• •This is more than a planner; it’s a vessel for your dreams. Designed for the woman who is building her own empire, one powerful day at a time. With celestial-inspired monthly dividers and goal-setting pages that speak to your soul, you can map out a year that is not only organized but utterly magical. Your future is a story waiting to be written.
• •A little magic for your inbox, dreamer… ✨
• •Art for the Wild at Heart. Decorate your world with courage, magic, and color. Shop the collection and find the piece that speaks to your soul.
• •Stop scrolling. Your soul is calling for more color. At Studio Tigress, we create vibrant, mystical art prints and decor for fearless dreamers like you. Transform your home from a place you live into a place that empowers you. Shop now for 20% off your first order.