Brand Tone

Artisanal, Personal, and Appreciative, focusing on craftsmanship, authenticity, and customer gratitude.

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Artistry
• •Heritage & Identity (Minority, Woman, Veteran-Owned, Costa Rican heritage)
• •Customer Satisfaction
• •Transparency

Best Practices

• •Always Weave in the "Handmade" Story: Use descriptive words like "handcrafted," "kiln-fired," "artisanal," and "one-of-a-kind" in product descriptions and posts. Explain that slight variations make each piece a unique work of art, turning a potential "defect" into a key feature.
• •Maintain the "Personal Voice": Write captions and descriptions from the artist's perspective using "I" and "my" where appropriate (e.g., "When I was designing this piece...," "From my studio to your home..."). This reinforces the authentic, small-business feel.
• •Consistently Use Core Brand Phrases: Ensure the tagline "Where Glass Becomes Art®" is present in bios and website footers. Regularly include key identifiers like "Small Business," "Woman-Owned," "Minority-Owned," and "Veteran-Owned" to reinforce brand values.
• •Focus on the "Why," Not Just the "What": Instead of just describing a product (e.g., "a blue glass starfish"), describe the feeling or experience it evokes ("Unleash your inner nature lover," "add a touch of whimsy to any space," "a definite conversation starter"). Connect products to the occasions they are meant for, such as gifts, celebrations, or daily rituals.
• •Be Open and Appreciative: Continue the practice of writing transparent shop announcements and expressing gratitude. Use phrases like "Thank you for your support," "We're so grateful for our customers," and share positive milestones (like an "Etsy's Pick" badge) to build community and show appreciation.

Social Perception

Overwhelmingly positive, with perceptions of high-quality and beautiful products, excellent customer service, trustworthiness, reliability, and items being perfect for gifts.

Copy Examples

• •Headline: Stir in a little artistry. ✨ Body: Each of our new Rainforest Green swizzle sticks is a tiny masterpiece, handcrafted in our Maryland studio. Fused from individual pieces of glass, no two are exactly alike. Bring a unique touch of functional art to your coffee or cocktail ritual. Tap to shop the collection where glass becomes art. Hashtags: #studioTica #GlassArt #HandmadeGlass #SwizzleSticks #FunctionalArt #ShopSmall #WomanOwned
• •Headline: Capture the coast. Keep the color. Body: Bring the serene beauty of the ocean indoors with our handmade glass Starfish. Perfect as a suncatcher that dazzles in the light or a unique paperweight for your desk. Each one is lead-free, crafted with passion, and proudly made in the USA. Discover your piece of the sea today. Call to Action: Shop Now
• •Headline: Like real snowflakes, each one is unique. Body: Our 2025 Winter Collection has arrived! Discover handcrafted glass snowflakes, each fired in our kiln to be a one-of-a-kind treasure. These delicate ornaments make the perfect, timeless gift and a sparkling addition to your holiday decor. Thank you for supporting our small, veteran-owned business this season! Link: [Link to Winter Collection]
• •Image: An elegant flat-lay of personalized glass sand dollars. Text Overlay: The Perfect Wedding Favor. Unique. Handmade. Unforgettable. Description: Make your special day even more memorable with personalized glass treasures from studioTica. We now offer custom etching on our handmade starfish, sand dollars, and swizzle sticks. A beautiful, handcrafted keepsake your guests will cherish forever. Click to learn more about our wedding packages. #WeddingFavors #HandmadeWedding #GlassArt #studioTica #PersonalizedGifts
• •Subject: A little something from our studio to you. Body: As a thank you for your wonderful support, we wanted to give you the first look at our new "Midnight Fire" collection. Inspired by starry nights, these deep blue pieces are the perfect conversation starter. As a valued member of the studioTica family, we appreciate you helping our small business shine. We hope our art continues to bring a little brightness to your day. Call to Action: Explore the New Collection