Brand Tone

Conscious & Responsible, Passionate & Caring, Positive & Optimistic, Approachable & Friendly, Quality-Driven

Brand Values

• •Sustainability
• •Quality
• •Giving Back
• •Love for Animals
• •Environmental Responsibility

Best Practices

• •Always weave the eco-friendly aspect into your messaging.
• •Balance playfulness with purpose; ensure the message of quality, responsibility, and care for the planet remains clear.
• •Continuously reassure customers that eco-friendly does not mean a compromise on durability or performance.
• •Mention specific contributions or partnerships when appropriate to reinforce the giving back value.
• •Foster a sense of community (Join the Pack) and maintain an optimistic outlook on making a positive impact.

Social Perception

Ethical and environmentally responsible brand for pet owners who prioritize sustainability without compromising on product quality. A brand that genuinely cares about animals and the planet, not just profit. Durable and stylish products, coupled with the eco-friendly aspect.

Copy Examples

• •Gear Up Your Pup, Guilt-Free! At Studio Tails, we believe your furry friend's adventures shouldn't cost the Earth. Our stylish collars, leashes, and harnesses are made from recycled plastics, offering top-notch quality and a paw-sitive impact. Shop sustainable, play responsibly! #EcoFriendlyPups #StudioTails
• •Quality Your Dog Deserves. Sustainability Our Planet Needs. Why choose between durable dog gear and protecting the environment? Studio Tails delivers both. Crafted from high-quality recycled materials, our products are built to last, while helping to reduce plastic waste. Plus, every purchase gives back! Join the pack. #SustainableStyleForPets
• •From Trash to Tail-Wagging Treasure! It's true! Studio Tails harnesses, leashes, and collars are cleverly crafted from recycled plastics (that's the rPET!). Give your best friend the best, while making a difference. Eco-friendly, durable, and designed for adventure. #RecycledLove #DogGearThatGivesBack
• •Walk the Talk: Sustainable Dog Gear by Studio Tails. Every walk is a statement with Studio Tails. Our eco-conscious gear is made for dogs who love to explore and owners who care about the future. Carbon-neutral shipping, recycled materials, and a commitment to a greener world. What’s not to love? #PlanetFriendlyPets
• •Join the Studio Tails Pack: Quality Gear, Cleaner Planet. We're a small pack with big ambitions for our brand and the world. Studio Tails offers premium, eco-friendly dog accessories because we love our pets AND our planet. Shop now and save 20% when you join our community! #StudioTailsFamily #EcoDog