Brand Tone

Sophisticated & Elegant, Modern & Minimalist, Thoughtful & Intentional, Nature-Inspired & Evocative, Quality-Conscious & Handcrafted

Brand Values

• •Quality & Craftsmanship
• •Aesthetic Elegance & Design
• •Elevating Everyday Moments
• •Natural Ingredients
• •Customer Connection & Experience
• •Sisterhood & Collaboration

Best Practices

• •Use Evocative & Sensory Language: Employ descriptive words that appeal to the senses (smell, sight, touch) and evoke feelings of calm, luxury, and natural beauty. Words like verdant, creamy, rich, luminous, symphony.
• •Maintain an Elegant & Refined Vocabulary: Avoid overly casual slang or overly technical jargon. The language should feel sophisticated but accessible, mirroring the understated yet luxurious product philosophy.
• •Emphasize Craftsmanship & Quality: Consistently weave in phrases that highlight the handcrafted nature, premium materials, and attention to detail (e.g., hand-poured, custom perfumes, all-natural wax, meticulously created).
• •Focus on the Why - Elevating the Everyday: Connect the products to the benefit of creating a beautiful, calming, and ritualistic home environment. Frame fragrances not just as products, but as tools for enhancing well-being and daily life.
• •Ensure Visual & Textual Harmony: While this is about copywriting, the tone of the copy should always align with the visual branding (website design, product photography, packaging). If the visuals are minimalist and modern, the copy should reflect that clarity and sophistication. The mention of rich and luxe for their printed materials indicates this is already a consideration for the brand.

Social Perception

Positive (among those familiar). Niche Appeal. Associated with Quality & Luxury. Limited Mainstream Awareness (Potentially)

Copy Examples

• •Headline: Elevate Your Everyday. Discover Studio Stockhome. Body: Transform your home into a sanctuary of scent and style. Our handcrafted fragrances, made with the finest natural ingredients in California, are designed to turn ordinary moments into rituals of beauty and calm. Explore the collection.
• •Headline: The Art of Atmosphere. Body: Each Studio Stockhome candle is a carefully composed symphony of nature's most evocative notes. Poured by hand into elegant vessels, our fragrances are an invitation to pause, breathe, and enrich your surroundings. Find your signature scent.
• •Headline: Modern Scents, Mindfully Made. Body: Experience the luxury of fragrances inspired by the raw beauty of nature, refined for the modern home. Studio Stockhome is committed to quality, from our sustainably sourced waxes to our sophisticated, minimalist packaging. Elevate your space, consciously.
• •Headline: From Our Hands to Your Home. Body: Crafted by sisters with a passion for design and fragrance, Studio Stockhome brings a personal touch to luxury home scents. Each candle and diffuser is meticulously created to ensure an impeccable sensory experience. Welcome artistry into your home.
• •Headline: Beyond Fragrance. It's a Feeling. Body: More than just a scent, Studio Stockhome is an experience. Our unique fragrance compositions are designed to transport you, evoke memories, and create an ambiance of understated elegance. Discover the mood that awaits.