Brand Tone

Authentic & Personal, Gentle & Whimsical, Nature-Inspired & Earthy, Passionate & Artisanal

Brand Values

• •Connection to Nature
• •Simplicity & Imagination
• •Craftsmanship & Quality
• •Heritage & Storytelling
• •Authenticity & Transparency

Best Practices

• •Write from the Founder's Perspective: Continue using "I" and "we" to maintain the personal, authentic voice. Share stories from the workshop, walks in nature, and the inspiration behind new designs. This reinforces that the brand is run by a real person with a passion.
• •Use a Nature-Centric Vocabulary: Consistently weave words related to nature (forest, hills, creatures, leaves, seasons, earth) into product names, descriptions, and social media posts. This strengthens the core brand value.
• •Emphasize "Story" Over "Features": While mentioning materials and size is necessary, lead with the story. Instead of "Wooden toy, 15cm long," try "A 15cm wooden fox, perfectly sized for little hands to lead on big adventures." Frame each product as a character or a piece of a larger narrative.
• •Maintain Visual and Textual Simplicity: Just as the toys are minimalist, the copy should be clear, gentle, and uncluttered. Avoid overly complex language or aggressive sales tactics. Let the quiet confidence in the product's quality and story do the selling.
• •Engage with Warmth and Personality: When responding to comments and messages, mirror the brand's gentle and personal tone. Address customers by name, thank them for sharing their stories, and answer questions with the same care that goes into making the toys. This turns customers into a community.

Social Perception

High-Quality & Artistic, Meaningful & Special, Inspirational & Resilient, Trusted & Beloved

Copy Examples

• •Meet the chameleon. In our workshop, it doesn’t just change colors; it changes stories. One moment it’s a shy creature hiding amongst the leaves, the next a brave explorer on a mountain of pillows. Hand-carved from natural wood, each one holds a little piece of the Galilee forest, waiting for a child's imagination to bring it to life. #StudioStav #HandmadeToys #ImaginativePlay
• •Give the gift of a story waiting to be told. Our Forest Friends set isn't just a collection of toys; it's a doorway to a whimsical world. Inspired by the animals that wander the hills around our studio, each figure is carved and painted by hand with love and attention. From the shy fox to the wise old tortoise, these simple, timeless characters are designed to spark curiosity and endless adventures in little hands.
• •Studio Stav was born from a childhood spent amongst trees and a family legacy of making things by hand. It’s more than a toy studio; it’s a tribute to the simple magic of nature. Here, every piece of wood is shaped into a character, and every character has a story inspired by the Israeli landscape. Our toys are an invitation to slow down, to imagine, and to reconnect with the simple, beautiful world around us.
• •Tired of plastic and noise? Return to the simple joy of wood. At Studio Stav, we create heirloom-quality toys that are safe for your child and gentle on our planet. Each toy is handcrafted from sustainable wood and painted with non-toxic colors, designed to be loved for generations. Discover play that’s as natural as childhood itself.
• •A Little Magic from Our Workshop... Hello, friend of the forest! This week, the studio has been filled with the scent of fresh-cut wood and the quiet focus of bringing new creatures to life. We believe the best toys don't do the work *for* the child; they provide the spark. We wanted to share a glimpse of our new pulling-turtle, designed to be a loyal companion on all of life's first great journeys.