Brand Tone

Inspirational & Evocative, Artistic & Passionate, Authentic & Conscious, Elegant & Modern, Approachable & Friendly

Brand Values

• •Passion for Design & Travel
• •Storytelling & Capturing Essence
• •Quality & Craftsmanship
• •Eco-responsibility & Local Production
• •French Origin & Artistry
• •Joy & Inspiration

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., inspirational, artistic, authentic, elegant, approachable), preferred vocabulary (and words to avoid), and grammatical style. Ensure it emphasizes storytelling and emotional connection.
• •Prioritize "Passion" and "Artistry": Consistently weave in language that reflects the love for design, travel, and the creative process behind each poster. Use words like "passion," "soul," "inspired," "crafted," "illustrated."
• •Highlight French Origin & Eco-Values: Regularly mention "Designed in Bordeaux," "Printed in France," "eco-responsible," and "FSC® certified paper" to reinforce these key differentiators and values.
• •Maintain an Evocative and Visual Language: Use descriptive words that paint a picture and evoke feelings associated with the locations or themes depicted in the posters. Appeal to wanderlust and nostalgia.
• •Adapt to the Platform, Not the Core Tone: While the style might be slightly more casual on TikTok versus a formal website description, the core brand voice—passionate, artistic, conscious, and French-rooted—should remain consistent across all communications.

Social Perception

Studio Rivage is likely perceived as a provider of high-quality, aesthetically pleasing, and thoughtfully designed art posters. The emphasis on French creation and eco-friendly practices likely resonates positively with customers seeking unique and conscious products. They are seen as a brand that connects with customers through shared passions for travel, design, and personal expression. The primary language of communication being French orients them strongly towards a French-speaking audience or those who appreciate a "French touch."

Copy Examples

• •Instagram Post (New City Collection): Lost in the charm of [City Name]? ✨ So are we. Our new collection captures the vibrant soul and hidden alleys of this beloved destination, designed with passion in Bordeaux and printed sustainably in France. Bring the journey home. #StudioRivage #CityArt #TravelInspired #FrenchDesign #EcoFriendlyDecor
• •Website Product Description (Beach Poster): Let the serene beauty of the coast wash over you. Our [Beach Name] poster, an artistic tribute to sun-kissed sands and endless horizons, is more than just a print – it's a memory, a dream, a piece of art. Lovingly illustrated in our Bordeaux studio and printed on premium FSC® certified paper. Decorate your world with soul.
• •Email Newsletter Subject: New Designs ✨ Travel, Art & A Touch of Bordeaux Inside. Body Snippet: Bonjour art lover! At Studio Rivage, we believe every illustration tells a story. Discover our latest posters, born from a passion for travel and a commitment to beautiful, eco-conscious design. Let us help you find the piece that speaks to your heart (and your walls!).
• •Facebook Ad (Targeting Eco-conscious Consumers): Decorate beautifully, live consciously. 🌿 Studio Rivage posters are designed with love in France and printed locally on eco-responsible, FSC® certified paper. Adorn your home with art that reflects your style and your values. Explore our collections. #SustainableArt #MadeInFrance #StudioRivage
• •TikTok Video Caption (Showing a design being drawn/printed): From a spark of inspiration to your wall. ✨ Our Bordeaux studio is where travel dreams meet artistic passion. Every Studio Rivage poster is made with love and care for our planet. What city should we design next? #ArtProcess #BehindTheScenes #StudioRivage #EcoDesign #FrenchMade