Brand Tone

Elegant & Sophisticated, Authentic & Rustic, Warm & Welcoming, Evocative & Romantic, Exclusive & Discerning

Brand Values

• •Heritage Preservation
• •Authenticity
• •Quality & Excellence
• •Connection to Nature & Place
• •Tranquility & Exclusivity
• •Experiential Travel

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of your tone (e.g., elegant, authentic, warm), including preferred vocabulary, sentence structure, and "do's and don'ts" for communication.
• •Immerse in the Brand Story: Ensure all copywriters understand the history of Ex Frantoio, the significance of a Masseria, and the unique cultural context of Puglia. This allows for more genuine and evocative storytelling.
• •Use Evocative & Sensory Language: Appeal to the senses by describing the sights, sounds, smells, tastes, and textures associated with Ex Frantoio and Puglia (e.g., "sun-warmed stone," "scent of wild rosemary," "taste of freshly pressed olive oil").
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy aligns seamlessly with the brand's visual identity (photography, website design). If the visuals are elegant and rustic, the copy should reflect this.
• •Prioritize Authenticity & Specificity: Avoid generic travel clichés. Instead, focus on specific details that make Ex Frantoio unique – its particular history, unique architectural features, or curated local experiences. This reinforces the value of authenticity.

Social Perception

Aspirational Destination, Authentic Puglian Experience, High-Quality Accommodation, Instagrammable, Romantic Getaway / Special Occasion Venue

Copy Examples

• •Instagram Post (Image: Sun-dappled courtyard of Ex Frantoio): Sip the morning light. Here at Ex Frantoio, ancient stone whispers tales of Puglia's heart. Discover a timeless retreat where every moment is steeped in authentic charm. #ExFrantoio #Puglia #MasseriaLife #Italian sogno #PolignanoAMare
• •Website Homepage Headline: Ex Frantoio: Unearth the Soul of Puglia. Your Authentic Masseria Escape in Polignano a Mare.
• •Email Newsletter Snippet (Subject: A Taste of Puglian Serenity Awaits): Dear [Guest Name], imagine yourself enveloped by the fragrance of olive groves, the warmth of Puglian hospitality, and the echo of history. At Ex Frantoio, our lovingly restored Masseria offers more than a stay—it's an immersion into the art of Italian living. Book your unforgettable escape.
• •Facebook Ad (Carousel of images: stunning room, local food, coastal view): Dreaming of Puglia? ✨ Ex Frantoio, a historic Masseria in Polignano a Mare, offers a sanctuary of elegance and tradition. From our sun-kissed terraces to the flavors of the land, experience Italy like never before. Learn More & Reserve Your Journey.
• •Brochure/About Us Snippet: Once a bustling olive mill, Ex Frantoio has been reborn as a haven of tranquility and refined Puglian charm. We honor our heritage by offering guests an unparalleled experience where history, nature, and heartfelt hospitality converge.