Brand Tone

Supportive, Empathetic, Helpful, Professional, Positive, Creative

Brand Values

• •Communication
• •Empowerment
• •Support
• •Quality
• •Inclusivity
• •Passion

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Supportive, Empathetic, Helpful, Professional, Positive, Creative) with examples of do's and don'ts. Share this with anyone creating content.
• •Focus on Benefits, Not Just Features: Emphasize how the picture cards help users (e.g., "increase independence," "reduce frustration," "make learning fun") rather than just listing product attributes. This naturally lends itself to an empathetic and helpful tone.
• •Use Clear, Simple, and Inclusive Language: Avoid jargon. Write in a way that is easy for everyone to understand, keeping the diverse audience (parents, caregivers, educators, individuals with communication challenges) in mind.
• •Incorporate Storytelling and Testimonials: Share real-life (anonymized, if necessary) examples or powerful testimonials of how the cards have made a difference. This reinforces the supportive and empowering aspects of the brand.
• •Maintain a Consistent Visual and Verbal Identity: Ensure that the tone of the copy aligns with the visual design of the website and any marketing materials. The "quirky" and "beautifully drawn" designs mentioned in testimonials should be complemented by equally thoughtful and creative copy where appropriate, while maintaining overall clarity and professionalism.

Social Perception

Providers of high-quality, effective products. A company with unique and appealing designs. Responsive and offering good customer service. A valuable resource for those needing communication aids.

Copy Examples

• •Unlock Your Child's Voice. Our engaging picture cards make communication clearer and daily routines smoother. Discover the joy of understanding.
• •Empowering Communication, Inspiring Confidence. Explore high-quality picture cards designed to support individuals with diverse learning and communication needs.
• •Bring Calm to Your Day: New Visual Aids for Dementia Care Are Here.
• •Crafted with care and a touch of whimsy, our Feelings & Emotions cards help little ones and adults alike express themselves clearly. Each durable, easy-to-handle card features a unique, relatable illustration designed to spark connection and understanding.
• •Ready to make a positive change? Browse our collection of picture cards and find the perfect tools to support your loved one's communication journey. We're here to help every step of the way.