Brand Tone

Personal, Whimsical, and Encouraging

Brand Values

• •Originality and Creativity
• •Personal Connection and Empathy
• •Inclusivity
• •Quality and Sustainability
• •Empowerment

Best Practices

• •Always use "I" and "my" when communicating as the brand. The personal connection to the founder is the brand's greatest strength. Share small, personal anecdotes (like the cat's name or a love for walks in the woods) to maintain authenticity and relatability.
• •Start copy by tapping into the emotion of the moment (the joy of a new baby, the warmth of a friendship, the pride in a milestone). Then, introduce the product as the solution or celebration of that feeling. For example, instead of "Durable baby book," use "A book to hold 30 years of memories, bound to last just as long."
• •Incorporate descriptive, playful language that reflects the illustration style. Words like "cheerful," "quirky," "mischief," "magical," and "heartfelt" align with the brand. Describe the animals as characters (e.g., "a crocodile learning to skate," "dancing moles").
• •Continue to actively mention that products are for "all kinds of families" and "non-traditional parents." This is a key value and a powerful differentiator that builds trust and loyalty with a modern audience.
• •Ensure the whimsical, hand-drawn aesthetic is mirrored in the language. The copywriting should feel as gentle, unique, and thoughtfully crafted as the illustrations themselves. Avoid corporate jargon or overly formal language. The tone should always feel like a warm conversation with a creative and empathetic friend.

Social Perception

The public perceives Studiopieshop.nl as a high-quality, authentic, and heartfelt brand. The association with a single artist, Marieke, gives it an artisanal and trustworthy feel. Customers likely see it as a source for unique, thoughtful gifts and stationery that stand out from mass-produced alternatives. Its presence in curated concept stores further solidifies its image as a desirable, design-led brand. The positive mention in a parenting forum for its baby book indicates that it resonates well with its target audience of new and expectant parents.

Copy Examples

• •For the little dreamers and the wild adventurers. Our new animal alphabet poster is here! Each creature was hand-drawn with a little bit of mischief and a lot of love, right from my sketchbook to your little one's wall. Perfect for learning their ABCs, or just for adding a splash of cheerful color to their favorite space. Can you spot the mole in his dancing shoes?
• •Because every family's story is unique. This isn't just a baby book; it's a place for *your* memories. We left plenty of room for all your firsts, your funny stories, and your sweet moments. Designed with love for every kind of family, from single parents to two dads to everything in between. Fill it with your handwriting, your photos, and your love. It s a keepsake to treasure, long after they've outgrown their first pair of shoes.
• •Your little one is almost here, and a standard card just won't do. Create a birth announcement that’s as unique as they are. With our easy-to-use design tool, you can mix and match my hand-drawn illustrations to tell your own story. No design skills needed, I promise! Just your heart, your details, and a little bit of StudioPie magic. Start creating a card that feels like *you*.
• •Hello from my little studio! I’ve been busy at the drawing table (with my cat Turbo Toos trying to 'help,' of course), and I’m so excited to share what’s new. This month is all about celebrating the small things—a note to a friend, a poster to brighten a room, a tile that makes you smile. Thank you for being here and for letting my little drawings be a part of your big moments.
• •You don't always need a reason. Send a card just to say hello, to share a laugh, or to let someone know you're thinking of them. Our 'just because' cards are little paper hugs, featuring quirky animals and cheerful scenes to brighten anyone's day. Go on, make someone smile.