Brand Tone

Professional yet Approachable, Trendy and Current, Supportive and Celebratory, Educational, Community-Oriented

Brand Values

• •Excellence & Quality
• •Expertise & Education
• •Client Satisfaction
• •Teamwork & Collaboration
• •Passion & Creativity
• •Community
• •Professionalism

Best Practices

• •Create a Brand Voice Guide: Document the identified tone (professional yet approachable, trendy, supportive, educational, community-oriented) and values. Provide examples of "do's and don'ts" for language and style. This ensures anyone writing copy understands the desired voice.
• •Focus on "You" (The Client): Frame copy around the client's needs, desires, and benefits. Instead of just saying "We offer great haircuts," try "Achieve the haircut *you've* always dreamed of with our expert stylists."
• •Highlight Expertise with Warmth: Share knowledge and showcase skills without being condescending or overly technical. Explain the "why" behind services or product recommendations in an accessible way. For example, "Our L'Oréal Professionnel color line ensures vibrant, long-lasting results *you'll* love, with added hair protection."
• •Be Authentic and Human: Use genuine language. Share real client stories (with permission) and team spotlights. Avoid overly corporate jargon. Let the passion for hairdressing and client care shine through.
• •Maintain Consistency Across All Platforms: Whether it's a website update, a social media post, an email newsletter, or an in-salon sign, the tone should feel familiar and aligned. Regularly review content across channels to ensure it reflects the established brand voice.

Social Perception

Highly Reputable, Skilled and Talented Stylists, Welcoming and Friendly Atmosphere, Modern and Clean, Worth the Price, Trend-Conscious

Copy Examples

• •Instagram Post (Image: Stunning balayage transformation): "From subtle sun-kiss to radiant glow! ✨ Our artist, [Stylist Name], worked her magic to create this seamless balayage. We believe in hair that not only looks amazing but feels incredible too. Ready for your transformation? Link in bio to book your consultation! #StudioOneSalon #TraverseCityHair #BalayageExperts #HairGoals #Kerastase"
• •Facebook Post (Salon Team Photo): "Meet the passionate team dedicated to bringing your hair dreams to life! 💖 At Studio One, continuous education and a love for our craft are at the heart of everything we do. We're not just stylists; we're your partners in beauty. Come say hi! #StudioOneTeam #TraverseCityStylists #HairEducation #SalonLife #CommunityLove"
• •Website Homepage Snippet: "Welcome to Studio One Salon, Traverse City's premier destination for exceptional hair care and spa services. Our expert team is committed to providing personalized experiences, utilizing the latest techniques and finest products to achieve your unique vision of beauty. Discover the Studio One difference."
• •Promotional Email Subject Line: "Refresh Your Look: Exclusive Offer Inside from Studio One Salon!" Email Body Snippet: "Hello [Client Name], Step into spring with a fresh perspective and an even fresher look! The artists at Studio One Salon are here to help you achieve your hair aspirations. For a limited time, enjoy [specific offer, e.g., a complimentary deep conditioning treatment with any color service]. Book your appointment today and let us pamper you!"
• •Local Ad Copy (Short & Sweet): "Expert Hair. Exceptional Care. Studio One Salon. Your style, elevated. Book online at studioonesalons.com. Located in Traverse City."