Brand Tone

personal, artistic, and playfully sophisticated.

Brand Values

• •Craftsmanship
• •Personalization & Individuality
• •Creativity & Artistry
• •Quality

Best Practices

• •Lead with Craftsmanship: Always use words that emphasize the handmade nature of your products, such as 'hand-stitched,' 'hand-embroidered,' 'crafted in our studio,' and 'made to order.' This is your core differentiator.
• •Maintain a Personal Voice: Use 'I' and 'we' to refer to the studio. This builds a direct connection between the artist and the customer, fostering a sense of community and trust.
• •Use Evocative, Simple Naming: Continue naming products with simple, playful, and often European-inspired words. It adds personality and a sense of escapism to the brand.
• •Balance Playful with Professional: While the tone is friendly, the visual presentation and copy should always remain clean and professional. Avoid slang or overly casual language that could devalue the high-quality craftsmanship of the products.
• •Tell a Story in Every Post: Whether it's the inspiration behind a design, the process of its creation, or how a customer can style it, frame your copy as a small narrative. This makes the product more than an object; it becomes a part of a lifestyle.

Social Perception

Studio Nino Palomino is perceived as a niche, high-quality artisan brand. Customers are drawn to the unique, non-mass-produced nature of the products, valuing craftsmanship, minimalist yet playful design, and personalization. It feels like a discovery—an independent artist's studio rather than a large, impersonal company.

Copy Examples

• •New drop: Meet ‘Acqua.’ For days that drift by on salty air and sunshine. Inspired by Mediterranean blues and hand-stitched in our Berlin studio, this cap is your new companion for summer escapes. Limited pieces available. Link in bio to claim yours.
• •Your idea, our hands. We create custom, hand-embroidered caps that tell your story. For your team, your event, or just for you. Let's make something unique together.
• •Hi [Name], Have you ever wanted to create something beautiful with your own hands? Our Berlin studio is now open for private embroidery workshops. Perfect for a creative team outing or a unique celebration with friends. No experience needed—just bring your curiosity. Learn more and book your session.
• •Simple, sweet, and stitched with love. Our <3 cap is a subtle nod to the things you cherish. Each heart is embroidered by hand in our Berlin studio, making every single piece perfectly unique. Made from 100% cotton for a soft, comfortable fit all day long.
• •The making of a 'Baguette & Wein' cap. From a simple sketch to a finished piece, all by hand. Made with ❤️