Tono de Marca

Aspirational, warm, and encouraging. It positions itself as a creative partner for customers, focusing on the emotional benefits of art. The language is positive, minimalistic, and direct, making art and design accessible.

Valores de Marca

• •Accessibility & Affordability
• •Creativity & Personal Expression
• •Quality & Craftsmanship
• •Coziness & Contentment
• •Sustainability

Mejores Prácticas

• •Lead with Emotion, Support with Facts: Always start with the emotional benefit—'sparking joy,' 'creating coziness,' 'expressing yourself.' Follow up with the tangible reasons why, such as 'high-quality 250gsm paper,' 'eco-friendly frames,' or 'designed in Luxembourg.'
• •Use 'Cozy' and 'Creative' as North Stars: The phrase 'where creativity meets coziness' is the brand's essence. Ensure all copy, from a tweet to a product description, reflects this balance between artistic expression and warm comfort.
• •Emphasize Accessibility: Consistently use words like 'affordable,' 'simple,' 'easy,' and 'for everyone' to reinforce the core value of democratizing art. Avoid exclusionary or overly technical art-world jargon.
• •Tell the Story of Transformation: Frame the products not just as posters, but as agents of change for a living space. Use before-and-after narratives and focus on how a single piece of art can 'reimagine' or 'renew' an entire room.
• •Maintain a Warm and Encouraging Voice: Address the customer directly and personally ('your walls,' 'your style'). The tone should feel like a creative friend offering inspiring advice, not a large corporation selling decor. This aligns with being a 'small (but passionate!) team.'

Percepción Social

Positive. Studio Moien is perceived as a source for high-quality, aesthetically pleasing, and affordable wall art. Customers appreciate the minimalist, vintage, and empowering designs, noting how products make rooms feel cozy and inviting. The brand is seen as reliable, with good customer service and a strong value proposition, enhanced by its Luxembourgish identity.

Ejemplos de Copy

• •Your walls are whispering for a change. Our new collection, 'Subtle Whispers,' has arrived. Discover minimalist designs that speak volumes about your style, without saying a word. Art that feels like home. #StudioMoien #AffordableArt #MinimalistHome
• •Embrace the beauty of form and function. Inspired by the timeless principles of Bauhaus design, this print brings a touch of modern history to your space. Clean lines, bold shapes, and a design that inspires. It’s not just a poster; it’s a statement. #BauhausDesign #WallArt #ModernDecor
• •Subject: A little joy for your inbox (and your walls). Hi [Name], at Studio Moien, we believe a beautiful home is a happy home. That’s why we’re giving you 15% off to find the piece that sparks your contentment. Let’s make your space feel like *you* again. Use code COZYHOME15. #ArtForEveryone
• •All it takes is a single frame to transform your view. Fuse your space with the warmth of creativity and the joy of color. This is your invitation to experience the art of living. #HomeDecor #Transformation #StudioMoien
• •Tired of blank walls and uninspired spaces? You don’t need a major renovation to feel a world of difference. At Studio Moien, we curate high-quality, eco-friendly art prints designed in Luxembourg to bring affordable elegance into your home. Shipping is on us. Find your perfect print today! #InteriorDesign #WallDecor #AffordableElegance