Brand Tone

Sophisticated, aspirational, and quality-driven. The language is clean, confident, and focused on aesthetics and durability, conveying understated luxury and lasting value. It is professional yet approachable, aiming to inspire customers to create warm and unique home environments.

Brand Values

• •Quality and Craftsmanship
• •Customization and Personality
• •Durability and Timelessness
• •Customer-Centric Service
• •Accessible Design

Best Practices

• •Lead with "Timeless" over "Trendy": Always emphasize the lasting quality and classic design of the products. Use words like "timeless," "durable," "heritage," and "long-lasting" to reinforce the idea of an investment, not a fleeting purchase.
• •Use Evocative, Sensory Language: Instead of just "high-quality wood," describe it as "warm, solid oak" or "smooth, natural stone." This helps customers imagine the product in their own homes.
• •Balance Aspiration with Accessibility: While the tone is sophisticated, always maintain an element of warmth and accessibility. Frame luxury as something attainable and personal, using phrases like "your unique space" and "affordable design."
• •Tell a Story: Frame products around the life that happens around them. Talk about "gathering for family dinners" or "creating a peaceful sanctuary." This connects the furniture to the customer's life and emotions, making it more than an object.
• •Maintain a Consistent Lexicon: Create a list of on-brand keywords and phrases (e.g., "custom-made," "Dutch design," "personal," "durable," "timeless," "craftsmanship") to use across all platforms, from website copy to social media captions and ad campaigns. This ensures the brand voice remains coherent and recognizable.

Social Perception

Studiomoda is perceived as a reputable provider of high-quality, stylish, and customizable furniture. Customers view their products as good value ("high end meubelen voor een betaalbare prijs"), and the brand is seen as reliable, communicative, and strongly focused on customer satisfaction. Its expansion from tables to a wider furniture range indicates positive reception and growing market trust.

Copy Examples

• •Your Home, Redefined. Discover timeless, custom-made furniture crafted for your life.
• •Where every detail matters. Our solid marble tables are more than just furniture; they're the centerpiece of your future memories. Each piece is custom-made, just for you. How would you style yours? #Studiomoda #DutchDesign #InteriorInspo #CustomFurniture
• •Tired of the ordinary? At Studiomoda, we create furniture that tells your story. From solid wood dining tables to uniquely upholstered chairs, our timeless Dutch designs are built to last. Visit our showroom and find the piece you've been searching for.
• •Crafted from sustainably sourced oak, the Amsterdam dining table embodies the perfect balance of robust form and timeless elegance. Its clean lines and natural finish bring a sense of warmth and authenticity to any dining space, promising years of shared meals and moments.
• •We believe a home should be a reflection of you. That's why we started Studiomoda—to build beautiful, durable, and personal spaces. It began with the perfect table and grew into a full collection of timeless interior pieces. We combine durable materials with subtle Dutch design to create furniture that's not just stylish, but truly yours.