Brand Tone

Contemplative, artistic, and reverent, speaking with deep respect for nature, materials, and the creative process. The language is thoughtful, intentional, educational, and encouraging, creating a serene and mindful feel that invites a deeper connection with objects and the practice of ceramics.

Brand Values

• •Connection to Nature
• •Mindfulness and Presence
• •Artistic Integrity
• •Cultural Reverence
• •Community and Sharing

Best Practices

• •Use Evocative, Sensory Language: Employ words that evoke a sense of touch, nature, and tranquility. Phrases like "spontaneous dialogue with natural surroundings," "graceful imperfection," and "meditative experience" align with the established tone.
• •Maintain a Reverent and Respectful Voice: Always speak of the materials, the process, and the art form with a sense of reverence and respect. This reinforces the brand's value of cultural and environmental consciousness.
• •Tell the Story Behind the Piece: For each product or collection, narrate the origin of the materials and the inspiration behind the design. This deepens the customer's connection to the object and the brand's philosophy.
• •Emphasize the 'Why' Over the 'What': Focus on the purpose and intention behind the work Dthe connection to nature, the search for balance, the meditative practice Drather than just the physical attributes of the products.
• •Keep it Minimal and Intentional: The visual and written content should be clean, uncluttered, and purposeful, mirroring the "ascetic intentionality" the brand seeks to reclaim. Avoid overly promotional or loud language that would conflict with the serene and contemplative brand identity.

Social Perception

Perceived as a high-end, artistic endeavor with a strong philosophical underpinning, well-respected in the design and art communities. The brand's emphasis on small classes and natural materials appeals to a clientele valuing authenticity, craftsmanship, and mindfulness, positioning it as a source of beautiful objects and transformative creative experiences.

Copy Examples

• •Forged from the earth, shaped by hand. This new vessel holds the spirit of the riverbeds from which its clay was gathered. A quiet conversation between nature and form. #StudioMieKim #Ceramics #Handmade #Artisan
• •Discover the stillness within. Our six-week pottery course is more than a class D it's a journey into the meditative art of clay. Find your center, shape your story. [Link to sign up]
• •The *Wabi-Sabi* Mug: Embracing the beauty of imperfection. Each mug is a unique landscape of texture and form, a daily reminder to find grace in the asymmetrical and the unrefined. Handcrafted with wild clay and a touch of mountain ash.
• •From the Earth, For the Home. We are proud to unveil our latest collection of sculptures, a continued exploration of the balance between raw nature and refined design. Discover pieces that bring a sense of history and harmony into your space.
• •Tired of the noise? Reconnect with your hands, your breath, and the earth. At Studio Mie Kim, we believe clay is a mirror to the soul. Join our community and experience the transformative power of ceramics.